{"id":8650,"date":"2020-09-16T11:50:00","date_gmt":"2020-09-16T10:50:00","guid":{"rendered":"https:\/\/www.prodpad.com\/?p=8650"},"modified":"2025-01-13T16:26:47","modified_gmt":"2025-01-13T16:26:47","slug":"empower-your-customer-success-teams-with-company-tracking","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/empower-your-customer-success-teams-with-company-tracking\/","title":{"rendered":"Empower your Customer Success Teams with Company Tracking"},"content":{"rendered":"\n

A key aspect of product management is understanding how to best work with other teams. The better communication you have with each other, the better communication you will have with your customers. The two-way relationship between the product and customer success team is an important one and needs to be operating like clockwork. Company tracking in ProdPad helps both teams to work together seamlessly. <\/p>\n\n\n\n

\u201cProduct teams and customer success teams align around the voice of the customer. With good processes and communication in place, both teams can help each other work efficiently and effectively in their own roles. Whether that\u2019s making sure you\u2019re building the right things for customers or making sure your customers are set up for success.\u201d Emma Hill, Customer Success Manager. <\/p>\n\n\n\n

ProdPad has introduced Company Profiles to help product and success teams work together. This handy feature allows data from companies to be grouped in one place. This paints a more holistic view of what specific organizations think and feel about your product<\/a>. By clicking into a company profile, teams will immediately see all contacts in that group as well as all ideas and feedback related to that company.<\/p>\n\n\n\n

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\u201cHaving Company Profiles in ProdPad makes it super easy to see and understand feedback from your customers. Grouping the feedback<\/a> in one place lets you see the ideas connected to the feedback, and their progress. For example, is it in discovery, in development or ready for release? This is so important for communication with customers and keeping them updated on what\u2019s happened as a result of their feedback.\u201d<\/p>Emma Hill, Customer Success Manager.<\/cite><\/blockquote>\n\n\n\n

Power up your customer intelligence<\/h2>\n\n\n\n

Building up a collection of company profiles allows your teams to gather important insights from your customer base. You might be able to draw conclusions and build hypotheses based on what particular companies in particular sectors are saying about your product. This level of intelligence is like gold dust to product teams, particularly in the discovery stages as they look ahead to their next cycle.<\/p>\n\n\n\n

The basics<\/strong> of customer tracking<\/h4>\n\n\n\n