{"id":85944,"date":"2025-11-25T09:00:00","date_gmt":"2025-11-25T09:00:00","guid":{"rendered":"https:\/\/www.prodpad.com\/?post_type=pp_glossary&#038;p=85944"},"modified":"2025-11-24T16:17:50","modified_gmt":"2025-11-24T16:17:50","slug":"shape-up","status":"publish","type":"pp_glossary","link":"https:\/\/www.prodpad.com\/glossary\/shape-up\/","title":{"rendered":"Shape Up"},"content":{"rendered":"\n<section class=\"page-section content-dark page-section__main-content\" style=\"\"><div class=\"container\">\n<div class=\"row fd-row-lg\">\n<div class=\"col\"><\/div>\n\n\n\n<div class=\"col-6\">\n<h2 class=\"wp-block-heading\">What is Shape Up?<\/h2>\n\n\n\n<p>Shape Up is a product development <a href=\"https:\/\/www.prodpad.com\/blog\/product-management-frameworks\/\">framework<\/a> that helps teams ship meaningful work in fixed, focused cycles. It centers on defining problems clearly before development begins, setting strict time constraints called appetites, and giving delivery teams autonomy to design solutions within those boundaries. Instead of relying on long backlogs or rolling <a href=\"https:\/\/www.prodpad.com\/glossary\/sprint-planning\/\">sprints<\/a>, Shape Up uses a combination of shaped project pitches, a six week cycle format, and flexible scope to keep teams moving toward complete, high-value outcomes.<\/p>\n\n\n\n<p>Shape Up provides structure around:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shaping work before a team commits to it<\/li>\n\n\n\n<li>Choosing specific projects to bet on each cycle<\/li>\n\n\n\n<li>Running uninterrupted build cycles<\/li>\n\n\n\n<li>Keeping scope flexible so teams can finish on time<\/li>\n<\/ul>\n\n\n\n<p>These practices aim to reduce thrash, avoid over-planning, and help teams finish substantial pieces of product work without constant interruptions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1005\" height=\"1024\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/Shape-Up-Method-1005x1024.png\" alt=\"diagram of Shape Up method\" class=\"wp-image-85947\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/Shape-Up-Method-1005x1024.png 1005w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/Shape-Up-Method-295x300.png 295w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/Shape-Up-Method-768x782.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/Shape-Up-Method-1508x1536.png 1508w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/Shape-Up-Method-48x48.png 48w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/Shape-Up-Method.png 1520w\" sizes=\"auto, (max-width: 1005px) 100vw, 1005px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Where Shape Up comes from<\/h3>\n\n\n\n<p>Shape Up was developed at <a href=\"https:\/\/basecamp.com\/\">Basecamp<\/a> and documented in their book <a href=\"https:\/\/basecamp-goods.com\/products\/shapeup\"><em>Shape Up: Stop Running in Circles and Ship Work That Matters<\/em><\/a>. It emerged from their desire for a lighter, more focused alternative to traditional agile practices, tailored for small, senior, highly autonomous teams.<\/p>\n\n\n\n<p>Basecamp wanted:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fewer meetings and less process overhead<\/li>\n\n\n\n<li>More trust in small, senior teams<\/li>\n\n\n\n<li>Clear commitments for a set period of time<\/li>\n\n\n\n<li>Less reliance on big backlogs that never seemed to shrink<\/li>\n<\/ul>\n\n\n\n<p>Shape Up is their answer to those problems. It was designed for a specific environment: a relatively small, highly opinionated, founder-led product company with senior makers and a lot of autonomy.<\/p>\n\n\n\n<p>That context is important. Many teams now adopt Shape Up fully or partially, but it works best when you understand the assumptions baked into it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the core concepts of Shape Up?<\/h2>\n\n\n\n<p>Shape Up is made up of several ideas that work together as a complete system. Let\u2019s dig into the key concepts and how they fit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shaping: Turning fuzzy ideas into clear bets<\/h3>\n\n\n\n<p>Shaping is the process of defining a project before it is given to the delivery team. It happens \u201cuphill\u201d, before a cycle starts, usually with senior people who have deep context.<\/p>\n\n\n\n<p>Shaping includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defining the problem to solve<\/li>\n\n\n\n<li>Setting an appetite, which is the amount of time you are willing to spend<\/li>\n\n\n\n<li>Exploring possible approaches without overspecifying the solution<\/li>\n\n\n\n<li>Calling out risks and tricky areas<\/li>\n\n\n\n<li>Drawing clear boundaries for what is in and out of scope<\/li>\n<\/ul>\n\n\n\n<p>The output is a pitch: a concise, written document that describes the shaped work clearly enough for a team to own and deliver it.<\/p>\n\n\n<div class=\"callout callout__inline-cta flex\">\n    <div class=\"callout__content\">\n        <p class=\"font-weight-bold\"> To turn fuzzy ideas into clear bets, start with a strong problem statement.\u00a0<\/p>\n    <\/div>\n    <div class=\"callout__cta btn-group\">\n        <a href=\"https:\/\/www.prodpad.com\/blog\/product-management-problem-statement\/\" class=\"btn btn--cta\" rel=\"noopener\">Read our guide<\/a>\n    <\/div>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\">Appetite: Time as the constraint<\/h3>\n\n\n\n<p>Instead of estimating effort and sizing work in points, Shape Up uses appetite. An appetite is a simple statement of how much time the team is willing to invest, for example \u201cwe want to spend two weeks\u201d or \u201cthis is worth a full six week cycle\u201d.<\/p>\n\n\n\n<p>Appetite drives the shape of the solution. The team is expected to design something valuable that fits inside the appetite, instead of trying to fit a fixed, detailed solution into the time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The betting table: Choosing what to build<\/h3>\n\n\n\n<p>The betting table is where leadership decides which pitches to commit to for the next cycle. It replaces long-term roadmaps, big backlogs, and detailed sprint planning.<\/p>\n\n\n\n<p>At the betting table, leaders:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review shaped pitches<\/li>\n\n\n\n<li>Consider the appetite and risk for each one<\/li>\n\n\n\n<li>Decide which projects to \u201cbet on\u201d for the next six week cycle<\/li>\n\n\n\n<li>Commit people and time to those bets<\/li>\n<\/ul>\n\n\n\n<p>Once a bet is made, the team gets the time and space to work without constant re-prioritization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Six week cycles and cooldowns<\/h3>\n\n\n\n<p>Shape Up is built around:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Six week build cycles, where teams work on selected bets<\/li>\n\n\n\n<li>Followed by a two week cooldown, where they can fix bugs, tidy up, and shape new work<\/li>\n<\/ul>\n\n\n\n<p>Six weeks is long enough to ship meaningful work, but short enough to limit risk and avoid epic projects that drag on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fixed time, variable scope<\/h3>\n\n\n\n<p>In Shape Up, time is fixed. Scope is flexible.<\/p>\n\n\n\n<p>Teams are expected to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ship something valuable within the appetite<\/li>\n\n\n\n<li>Cut or simplify scope if needed to hit the time box<\/li>\n\n\n\n<li>Focus on a coherent, complete outcome rather than implementing every idea<\/li>\n<\/ul>\n\n\n\n<p>This keeps teams honest and prevents endless scope creep.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No backlog<\/h3>\n\n\n\n<p>Shape Up rejects the idea of a never-ending backlog. Instead of maintaining a huge list of ideas, only shaped pitches that are candidates for real bets are kept alive.<\/p>\n\n\n\n<p>Ideas that are not important enough to shape and bet on simply fade away. This is meant to keep the focus on what the team is realistically willing to commit to in the near term.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hill charts<\/h3>\n\n\n\n<p>Hill charts are a visual way to show progress through two broad phases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uphill: still figuring things out, unknowns and problem solving<\/li>\n\n\n\n<li>Downhill: execution, where the path is clear and the work is about finishing<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"488\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/Hill-Chart-Sample-1.png\" alt=\"Shape Up Hill chart sample for glossary in ProdPad product management software\" class=\"wp-image-85973\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/Hill-Chart-Sample-1.png 987w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/Hill-Chart-Sample-1-300x148.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/Hill-Chart-Sample-1-768x380.png 768w\" sizes=\"auto, (max-width: 987px) 100vw, 987px\" \/><\/figure>\n\n\n\n<p>Hill charts do not track tasks or points. They track how \u201cknown\u201d the work is, which can help stakeholders understand the real state of a project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is Shape Up important for product managers?<\/h2>\n\n\n\n<p>Shape Up speaks to a lot of frustrations product managers have with traditional agile and messy backlogs. It offers a more intentional way to plan and deliver product work.<\/p>\n\n\n\n<p>Here is why product managers pay attention to Shape Up:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clear commitments, less thrash<\/h3>\n\n\n\n<p>Six week cycles and appetite-based planning give you a clear window for focused work. Product managers can set expectations with stakeholders, avoid constant mid-cycle changes, and protect teams from randomization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Focus on outcomes, not ticket churn<\/h3>\n\n\n\n<p>Because Shape Up focuses on fully shaped bets and fixed-time delivery, the conversation shifts from \u201chow many tickets did we close\u201d to \u201cwhat did we actually ship\u201d. That fits better with outcome-based thinking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A stronger shaping discipline<\/h3>\n\n\n\n<p>Shaping demands that someone really understands the problem, constraints, and risks before a team starts building. For product managers, this can be a useful forcing function to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clarify the problem<\/li>\n\n\n\n<li>Push for better trade-offs<\/li>\n\n\n\n<li>Shorten the feedback loop between strategy and delivery<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Better alignment with senior stakeholders<\/h3>\n\n\n\n<p>The betting table gives a structured moment for leadership to decide what matters most in the next cycle. Product managers can use this to surface key bets, clarify trade-offs, and make sure the team is not scattering effort across too many things.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are common challenges with Shape Up and how can you overcome them?<\/h2>\n\n\n\n<p>For all its strengths, Shape Up is not plug-and-play. Teams often hit issues when they try to adopt it \u201cby the book\u201d in environments that look nothing like Basecamp.<\/p>\n\n\n\n<p>Here are some common challenges and what you can do about them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Relying too heavily on a few shapers<\/h3>\n\n\n\n<p>In many companies, shaping gets pulled toward a small group of people, often founders or senior executives. That creates a bottleneck and can disconnect the work from the people closest to customers.<\/p>\n\n\n\n<p><strong>How to address it:<\/strong><strong><br><\/strong>Involve product managers, designers, and engineers in shaping. Treat shaping as a collaborative activity, not a top-down directive. Bring real customer data and feedback into shaping sessions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u201cNo roadmap\u201d creating confusion<\/h3>\n\n\n\n<p>Shape Up is often framed as \u201cwe do not use roadmaps\u201d. In practice, the betting table and list of upcoming pitches act a lot like a roadmap or portfolio view. If you do not share that view widely, everyone outside the room feels in the dark.<\/p>\n\n\n\n<p><strong>How to address it:<\/strong><strong><br><\/strong>Give stakeholders a clear Now-Next-Later style view of bets and candidate bets. You can still use six week cycles, but present them in a roadmap format that non-Shape Up teams can understand.<\/p>\n\n\n<div class=\"callout callout__inline-cta flex\">\n    <div class=\"callout__content\">\n        <p class=\"font-weight-bold\">Help keep shaping collaborative and visible. Share your bets with an outcome-based roadmap and bring everyone into the process.<\/p>\n    <\/div>\n    <div class=\"callout__cta btn-group\">\n        <a href=\"https:\/\/www.prodpad.com\/blog\/outcome-based-roadmaps\/\" class=\"btn btn--cta\" rel=\"noopener\">Find out more<\/a>\n    <\/div>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\">Weak discovery practices<\/h3>\n\n\n\n<p>Shape Up focuses heavily on shaping and delivery. Discovery is mentioned, but not in depth. Teams that adopt Shape Up without a strong discovery practice risk shaping work in a vacuum.<\/p>\n\n\n\n<p><strong>How to address it:<\/strong><strong><br><\/strong>Pair Shape Up with continuous discovery practices. Use interviews, experiments, and feedback analysis to feed shaping. Make sure pitches are backed by real insights, not just opinions.<\/p>\n\n\n<div class=\"callout callout__inline-cta flex\">\n    <div class=\"callout__content\">\n        <p class=\"font-weight-bold\">Tighten up your Discovery process with a simple, reliable system for talking to users and validating ideas before you ever shape a pitch.<\/p>\n    <\/div>\n    <div class=\"callout__cta btn-group\">\n        <a href=\"https:\/\/www.prodpad.com\/blog\/product-discovery-process\/\" class=\"btn btn--cta\" rel=\"noopener\">Read our guide<\/a>\n    <\/div>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\">Struggling with appetite and scope<\/h3>\n\n\n\n<p>Teams new to Shape Up often struggle to choose realistic appetites. They either under-commit and leave value on the table or over-commit and squeeze the team.<\/p>\n\n\n\n<p><strong>How to address it:<\/strong><strong><br><\/strong>Start with shorter appetites for smaller bets and learn from each cycle. After a few rounds, you will have better instincts for what fits in two weeks versus six. Encourage teams to actively cut scope instead of trying to cram everything in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Applying Shape Up across many teams<\/h3>\n\n\n\n<p>Shape Up was born in a relatively small company. In larger, multi-team environments, coordinating several Shape Up teams at once is harder.<\/p>\n\n\n\n<p><strong>How to address it:<\/strong><strong><br><\/strong>Use a portfolio-level roadmap to line up Shape Up cycles with other teams. Agree on shared objectives, cross-team dependencies, and a limited set of bets per cycle. Do not assume Shape Up alone will solve portfolio and alignment problems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for implementing Shape Up<\/h2>\n\n\n\n<p>Shape Up sounds appealing in theory, but making it work in practice needs clear intent and some adaptation. Here are tips for bringing it into your product organization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Start small<\/h3>\n\n\n\n<p>Run Shape Up with one team or one product area first. Use it as a pilot. Learn what works in your context before rolling it out wider.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make shaping visible<\/h3>\n\n\n\n<p>Do not let shaping happen behind closed doors. Document pitches clearly. Invite input from product, design, engineering, and customer-facing teams. Keep a visible list of candidate pitches and shaped work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tie bets to outcomes<\/h3>\n\n\n\n<p>Every shaped pitch should link back to a clear problem or outcome, such as improving a customer journey, reducing churn, or unlocking a new segment. This keeps bets connected to strategy, not just interesting ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Combine Shape Up with OKRs or similar goals<\/h3>\n\n\n\n<p>Shape Up tells you how to run cycles. It does not replace strategic goal setting. Use <a href=\"https:\/\/www.prodpad.com\/resources\/how-prodpad-fits\/working-with-okrs\/\">OKRs<\/a> or similar frameworks to define what you want to achieve over the quarter or year, then shape bets that move those goals forward.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.prodpad.com\/downloads\/ultimate-collection-product-okr-examples\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" data-id=\"80930\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/08\/Ultimate-Collection-of-Product-OKRs_social-1024x538.png\" alt=\"ProdPad's Ultimate Collection of Product OKR Examples\" class=\"wp-image-80930\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/08\/Ultimate-Collection-of-Product-OKRs_social-1024x538.png 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/08\/Ultimate-Collection-of-Product-OKRs_social-300x158.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/08\/Ultimate-Collection-of-Product-OKRs_social-768x403.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/08\/Ultimate-Collection-of-Product-OKRs_social-1536x806.png 1536w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/08\/Ultimate-Collection-of-Product-OKRs_social-2048x1075.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-stakeholders-in-the-loop\">Keep stakeholders in the loop<\/h3>\n\n\n\n<p>Explain the cycle structure, appetites, and betting table in simple terms. Give stakeholders a clear view of what is Now, what is Next, and what is Later. Regular, transparent updates will reduce anxiety about the \u201cno backlog\u201d philosophy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Review and adapt after a few cycles<\/h3>\n\n\n\n<p>After two or three cycles, run a retro on the framework itself. Look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Were appetites realistic?<\/li>\n\n\n\n<li>Did teams feel protected from interruptions?<\/li>\n\n\n\n<li>Did bets tie back to strategy?<\/li>\n\n\n\n<li>Did stakeholders feel informed?<\/li>\n<\/ul>\n\n\n\n<p>Adjust how you shape, bet, and communicate based on what you learn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who is responsible for Shape Up?<\/h2>\n\n\n\n<p>Shape Up, like any framework, only works if the right people own the right parts. Here is how responsibilities usually break down.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Executive leadership<\/h3>\n\n\n\n<p>Leaders set the strategic direction, decide on major bets, and often sit at the betting table. They are responsible for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clarifying the big problems and opportunities<\/li>\n\n\n\n<li>Providing the context for why certain bets matter<\/li>\n\n\n\n<li>Supporting fixed-time cycles by resisting mid-cycle resets<\/li>\n<\/ul>\n\n\n\n<p>If leadership does not protect the cycles, Shape Up collapses into yet another \u201cprocess\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product managers<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.prodpad.com\/glossary\/product-manager\/\">Product managers<\/a> are typically the bridge between strategy, shaping, and delivery. They:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gather insights from customers and data<\/li>\n\n\n\n<li>Help shape pitches that tie into product and business goals<\/li>\n\n\n\n<li>Facilitate discussions at the betting table<\/li>\n\n\n\n<li>Work with teams during the cycle to protect scope and keep outcomes clear<\/li>\n<\/ul>\n\n\n\n<p>They play a key role in making sure Shape Up is grounded in real customer and market understanding, not just internal ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Designers and engineers<\/h3>\n\n\n\n<p>Designers and engineers contribute to shaping and then execute the bets in the cycle.<\/p>\n\n\n\n<p>They:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bring technical and UX constraints into shaping<\/li>\n\n\n\n<li>Help find simpler solutions that fit the appetite<\/li>\n\n\n\n<li>Own the day-to-day delivery during the cycle<\/li>\n\n\n\n<li>Communicate where they are on the \u201chill\u201d and surface risks early<\/li>\n<\/ul>\n\n\n\n<p>Their input is essential to avoid shaping unrealistic or fragile pitches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Operations and adjacent teams<\/h3>\n\n\n\n<p>In larger organizations, operations, marketing, sales, and support teams need visibility into Shape Up cycles so they can plan rollout, messaging, and customer communication.<\/p>\n\n\n\n<p>They are responsible for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Providing feedback from customers and the front line<\/li>\n\n\n\n<li>Preparing launch activities around shaped bets<\/li>\n\n\n\n<li>Closing the loop with customers when changes go live<\/li>\n<\/ul>\n\n\n\n<p>When these teams are included, Shape Up becomes part of a broader product operating system instead of a siloed delivery framework.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can ProdPad help with Shape Up?<\/h2>\n\n\n\n<p>Shape Up gives you a way to structure delivery in cycles. <a href=\"https:\/\/www.prodpad.com\/\">ProdPad<\/a> gives you the strategic backbone and collaboration space that Shape Up alone does not cover.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Capture and shape ideas before they become bets<\/h3>\n\n\n\n<p>Use ProdPad\u2019s Ideas workspace to collect ideas from across the company. Add impact, effort, customer insights, and links to feedback. This gives you a richer pool of candidates before shaping starts.<\/p>\n\n\n\n<p>You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Link ideas to customer feedback and problems<\/li>\n\n\n\n<li>Use AI in ProdPad to summarize themes and spot patterns<\/li>\n\n\n\n<li>Prioritize which ideas are worth shaping into pitches<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Connect bets to a clear roadmap<\/h3>\n\n\n\n<p>Even if you run Shape Up cycles, you still need a way to communicate what is coming. ProdPad\u2019s <a href=\"https:\/\/www.prodpad.com\/downloads\/now-next-later-roadmap-template\/\">Now, Next, Later roadmaps<\/a> let you show:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bets that are in the current cycle (Now)<\/li>\n\n\n\n<li>Candidate bets for upcoming cycles (Next)<\/li>\n\n\n\n<li>Longer term opportunities and themes (Later)<\/li>\n<\/ul>\n\n\n\n<p>This makes your Shape Up world legible to stakeholders who expect a roadmap.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tie Shape Up work to OKRs and outcomes<\/h3>\n\n\n\n<p>ProdPad\u2019s objectives and key results help you define the outcomes you care about, then link ideas and initiatives to those goals.<\/p>\n\n\n\n<p>You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See which pitches support which objectives<\/li>\n\n\n\n<li>Track whether your bets move the needle<\/li>\n\n\n\n<li>Avoid cycles filled with work that is interesting but not strategic<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Use feedback to fuel better shaping<\/h3>\n\n\n\n<p>ProdPad\u2019s <a href=\"https:\/\/www.prodpad.com\/features\/customer-feedback\/\">Feedback<\/a> and <a href=\"https:\/\/www.prodpad.com\/features\/customer-feedback\/signals\/\">Signals<\/a> features pull in customer input from multiple channels. You can use that feedback to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ground shaping in real customer problems<\/li>\n\n\n\n<li>Validate whether a pitch addresses a common pain<\/li>\n\n\n\n<li>Close the loop when a bet ships and solves an issue<\/li>\n<\/ul>\n\n\n\n<p>This closes the gap Shape Up leaves around discovery and learning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Let CoPilot help you shape<\/h3>\n\n\n\n<p>ProdPad CoPilot can assist with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Drafting pitches and problem statements based on your existing data<\/li>\n\n\n\n<li>Summarizing related ideas and feedback that connect to a theme<\/li>\n\n\n\n<li>Suggesting possible bets aligned with your objectives<\/li>\n<\/ul>\n\n\n\n<p>You are still in control, but you get a head start on the shaping work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"550\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/CoPilot-Try-for-Free-social-asset-96kb.png\" alt=\"Shape Up framework paired with ProdPad Copilot to help with pitches and problem statements with ProdPad product management software\" class=\"wp-image-85977\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/CoPilot-Try-for-Free-social-asset-96kb.png 1020w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/CoPilot-Try-for-Free-social-asset-96kb-300x162.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/11\/CoPilot-Try-for-Free-social-asset-96kb-768x414.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<p>By combining Shape Up with ProdPad, you get the best of both worlds: focused cycles for delivery, plus a clear, shared, outcome-driven product strategy that everyone can see.<\/p>\n\n\n<aside class=\"social-sharing\">\n    <h2 id=\"social-heading\" class=\"social-sharing__heading\">Share: <\/h2>\n    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65.577-10.757 88.624-4.456 20.041-19.835 35.434-39.872 39.908-22.977 5.132-55.606 10.767-88.1 10.767-32.408 0-64.816-5.605-87.66-10.726-20.03-4.49-35.375-19.912-39.824-39.951C6.456 204.007.801 171.141.801 138.55c0-32.357 5.574-64.713 10.677-87.553Z\"\n        clip-rule=\"evenodd\" \/>\n    <defs>\n        <linearGradient id=\"pink-red\" x1=\".801\" x2=\"277.801\" y1=\".801\" y2=\"277.801\" gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"#E95EAC\" \/>\n            <stop offset=\"1\" stop-color=\"#F0505C\" \/>\n        <\/linearGradient>\n    <\/defs>\n<\/svg>\n                <div class=\"container\">\n                    <div class=\"row\">\n                        <div class=\"col-8\">\n                            \n                            <div class=\"text-group\">\n                                                                    <h2>Enjoy a single source of truth for every product idea<\/h2>\n                                \n                                                                    <p>Start a free trial and see how easy your Product Management life could be with ProdPad<\/p>\n                                                            <\/div>\n\n                            \n                                <div class=\"btn-group\">\n                                                                                                                        <a class=\"btn btn--cta\" href=\"https:\/\/app.prodpad.com\/register\">Try for free<\/a>\n                                                                                                            <\/div>\n                                                    <\/div>\n                                            <\/div>\n                <\/div>\n                <\/section>\n    <\/div>\n\n\n\n<section class=\"related-terms-section pp-blocks-section page-section content-dark has-text-align-center\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col\"><\/div>\n            <div class=\"col-6\">\n                                <div class=\"header\">\n                    <h2 class=\"has-text-align-center\">Related terms<\/h2>\n                <\/div>\n                <div class=\"related-terms\">\n                                        <div class=\"related-term\">\n                        <h3><a href=\"https:\/\/www.prodpad.com\/glossary\/okrs\/\">Objectives and Key Results (OKRs)<\/a>\n                        <\/h3>\n                        <p>Objectives and Key Results (OKRs) are objectives that, if achieved, will bring measurable improvements to your product, service, company, or organization. Each objective is divided into key results which makes it easier for teams to assess their progress as they attempt to achieve their objective.<\/p>\n                    <\/div>\n                                        <div class=\"related-term\">\n                        <h3><a href=\"https:\/\/www.prodpad.com\/glossary\/product-manager\/\">Product Manager<\/a>\n                        <\/h3>\n                        <p>The job of a product manager is to discover market problems, and then define what should be built within their product to solve these problems. Their goal is to improve outcomes for the people who use their product. They must identify the ideas that should deliver value for the business, then coordinate the teams needed to turn those ideas into reality. <\/p>\n                    <\/div>\n                                        <div class=\"related-term\">\n                        <h3><a href=\"https:\/\/www.prodpad.com\/glossary\/sprint-planning\/\">Sprint Planning<\/a>\n                        <\/h3>\n                        <p>Sprint planning is how agile product development teams kick off a new sprint. It\u2019s a working session where the whole Scrum Team decides what they\u2019ll work on over the next sprint and how.<\/p>\n                    <\/div>\n                                    <\/div>\n                <a class=\"btn btn--small btn--text go-back\" href=\"\/glossary\/\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16px\" height=\"16px\" fill=\"none\" viewBox=\"0 0 16 16\">\n                        <path fill=\"#1B7FA6\" fill-rule=\"evenodd\"\n                            d=\"M6.199.95a.75.75 0 1 1 1.057 1.065L2.82 6.42H15a.75.75 0 0 1 0 1.5H2.82l4.436 4.405a.75.75 0 0 1-1.057 1.065L.479 7.709a.748.748 0 0 1 0-1.078l5.72-5.68Z\"\n                            clip-rule=\"evenodd\" \/>\n                    <\/svg>\n                    <span>Back to glossary<\/span>\n                <\/a>\n            <\/div>\n            <div class=\"col\"><\/div>\n        <\/div>\n    <\/div>\n    <\/section>\n\n\n<p><\/p>\n","protected":false},"author":4,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"pp_exclude_from_search":false},"class_list":["post-85944","pp_glossary","type-pp_glossary","status-publish","format-standard","hentry","glossary-categories-s"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shape Up Methodology: What It Is and How It Works<\/title>\n<meta name=\"description\" content=\"A clear guide to the Shape Up framework, covering shaping, appetites, six-week cycles, and betting tables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodpad.com\/glossary\/shape-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Shape Up? 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