{"id":8502,"date":"2020-09-09T16:06:19","date_gmt":"2020-09-09T15:06:19","guid":{"rendered":"https:\/\/www.prodpad.com\/?post_type=pp_resource&#038;p=8502"},"modified":"2022-09-01T16:02:03","modified_gmt":"2022-09-01T15:02:03","slug":"customer-feedback","status":"publish","type":"pp_resource","link":"https:\/\/www.prodpad.com\/resources\/guides\/product-management-process\/customer-feedback\/","title":{"rendered":"Customer Feedback"},"content":{"rendered":"\n<section class=\"page-section content-dark\" style=\"\"><div class=\"container\">\n<div class=\"row\">\n<div class=\"col\">\n<div class=\"content is-style-wide\">\n<h1 class=\"has-text-align-center wp-block-heading\" id=\"h-what-is-customer-feedback\">What is Customer Feedback<\/h1>\n\n\n\n<p>Customer feedback can come from a number of different sources, including customer interviews, usability testing, support requests, and general conversations with customers and prospects. It offers direct insight and suggestions that help you to understand how you are doing at solving the problems you\u2019re already trying to address, and discovering new problems you weren\u2019t aware of.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-where-does-customer-feedback-fit-into-the-product-management-process\">Where does Customer Feedback fit into the Product Management process?<\/h3>\n\n\n\n<p>Customer Feedback is important to every stage of the product management process. Gathering feedback is a crucial aspect of deciding whether a new idea has weight and how it should be tackled, as well as how successfully it has been implemented after delivery. Ideas start and end with what the customer thinks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-feedback-best-practices\">Customer Feedback Best Practices<\/h3>\n\n\n\n<p>When developing specifications for a new product, finding product to market fit is key. Successful new products are put in front of customers before building starts, to validate assumptions and make sure a real problem is being solved.<\/p>\n\n\n\n<p>For effective customer validation:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use wireframes of the product to walk your customer through your product vision<\/li><li>Share prototypes with customers at different stages of product development to make sure you\u2019re on the right track<\/li><li>Always be listening, and be completely open to criticisms. Remember that there\u2019s no place for a sales pitch in good product management<\/li><li>Be prepared to pivot if you discover your idea isn\u2019t important to the customer<\/li><\/ul>\n\n\n\n<p>When measuring the success of your existing products, usability testing is an important qualitative partner to your analytics.<\/p>\n\n\n\n<p>For effective usability testing:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Don\u2019t lead your customers with your own hypotheses<\/li><li>Pay close attention to the unspoken feedback of your customers \u2013 do they hesitate before clicking, or mistake something for a button?<\/li><li>Develop tests to understand the problems that might be missing in your data<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-prodpad-helps\">How ProdPad Helps<\/h3>\n\n\n\n<p>ProdPad\u2019s&nbsp;<a href=\"\/features\/customer-feedback\/\">customer feedback tools<\/a>, including an in-app widget and feedback portal,&nbsp;are designed to help product teams collect and link customer feedback directly to the product backlog.&nbsp;<a href=\"https:\/\/app.prodpad.com\/signup\">Try ProdPad free today<\/a>.<\/p>\n\n\n\n<div class=\"btn-group\">\n<a href=\"\/resources\/guides\/product-management-process\/idea-management\/\" class=\"btn btn--arrow\" target=\"_self\" data-tracking-key=\"idea-management-link\" rel=\"noopener noreferrer\">Up next &#8211; Idea Management<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"parent":8492,"menu_order":7,"template":"","meta":{"_acf_changed":false,"pp_exclude_from_search":false},"pp_uni_tag":[],"class_list":["post-8502","pp_resource","type-pp_resource","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Feedback<\/title>\n<meta name=\"description\" content=\"Where does Customer Feedback fit into the Product Management process? Ideas start and end with what the customer thinks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodpad.com\/resources\/guides\/product-management-process\/customer-feedback\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Feedback\" \/>\n<meta property=\"og:description\" content=\"What is Customer Feedback Customer feedback can come from a number of different sources, including customer interviews, usability testing, support\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodpad.com\/resources\/guides\/product-management-process\/customer-feedback\/\" \/>\n<meta property=\"og:site_name\" content=\"ProdPad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ProdPad\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T15:02:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/05\/Default-Social-Share-Image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@prodpad\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Customer Feedback","description":"Where does Customer Feedback fit into the Product Management process? 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