{"id":8484,"date":"2020-09-09T11:08:46","date_gmt":"2020-09-09T10:08:46","guid":{"rendered":"https:\/\/www.prodpad.com\/?post_type=pp_resource&#038;p=8484"},"modified":"2024-07-03T08:25:01","modified_gmt":"2024-07-03T07:25:01","slug":"product-management-handy-guide","status":"publish","type":"pp_downloads","link":"https:\/\/www.prodpad.com\/downloads\/product-management-handy-guide\/","title":{"rendered":"The Handy Guide for Product People"},"content":{"rendered":"\n<div class=\"page-section content-dark\" style=\"background-color:#e7f4f9\"><div class=\"container\">\n<div class=\"row has-vert-align-center\">\n<div class=\"col-6\">\n<h1 class=\"wp-block-heading\" id=\"h-get-the-little-book-of-product-management-that-everyone-is-talking-about\">Get the little book of product management that everyone is talking about<\/h1>\n\n\n\n<div class=\"btn-group\">\n<a href=\"#handyGuideForm\" class=\"btn btn--cta js--smooth-scroll\" target=\"_self\" data-tracking-key=\"handy-guide-hero-button\" rel=\"noopener\">Download your free copy<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-6\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/09\/Handy-Guide-1-2.svg\" alt=\"Dots with Handy Guide\" class=\"wp-image-8486\" height=\"250\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"page-section content-dark\" style=\"\"><div class=\"container\">\n<div class=\"row has-vert-align-center\">\n<div class=\"col-6\">\n<div class=\"content has-text-align-left\">\n<h2 class=\"wp-block-heading\" id=\"h-what-s-in-the-handy-guide-for-product-people\">What\u2019s in The Handy Guide for Product People?<\/h2>\n\n\n\n<p>There\u2019s a reason this helpful little guide is used by product managers at\u00a0<strong>Amazon<\/strong>,\u00a0<strong>Google<\/strong>\u00a0and\u00a0<strong>Microsoft<\/strong>\u00a0to list a few. Inside this book, you\u2019ll find well-worn models and exercises taken straight from the back pockets of the world\u2019s best product managers (along with a little inspiration from our product superheroes!).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"419\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/09\/Handy-Guide-Cover.svg\" alt=\"Handy Guide Cover Image\" class=\"wp-image-8485\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"page-section bg-grad-orange-red content-light\" style=\"\"><div class=\"container\">\n<div class=\"row\">\n<div class=\"col\">\n<a class=\"anchor-link\" id=\"handyGuideForm\"><\/a>\n\n\n\n<div class=\"content has-text-align-center\">\n<h2 class=\"wp-block-heading\" id=\"h-download-your-copy-of-our-handy-guide-for-product-people\">Download your copy of our Handy Guide For Product People<\/h2>\n\n\n\n<p>Don\u2019t worry we aren\u2019t going to spam you, we\u2019d simply like your details so we can send you a simple follow up to see how you got on, no other obligations.<\/p>\n\n\n\n  <div class=\"pp-hubspot-form\" id=\"pp-hbsp-form-18f37928-043b-42a1-98eb-8129e64b753b\">\n\t<script>\n\twindow.addEventListener(\"DOMContentLoaded\", function(){\n\t\thbspt.forms.create({\n      portalId: \"6306234\",\n      formId: \"18f37928-043b-42a1-98eb-8129e64b753b\",\n      target:\"#pp-hbsp-form-18f37928-043b-42a1-98eb-8129e64b753b\",\n      submitButtonClass: \"btn btn--primary\",\n      cssClass: \"\"\n    });\n\t});\n\t<\/script><\/div>\n  <p><a href=\"#gdpr-modal\" class=\"pp_js_modal\">How we use your information<\/a><\/p><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<section class=\"page-section bg-white-dark content-dark\" style=\"\"><div class=\"container\">\n<div class=\"row\">\n<div class=\"col-12\">\n<div class=\"swiper-container is-style-testimonials\"><div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\"><div class=\"swiper-slide__inner\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"135\" height=\"24\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/09\/Eventbrite.svg\" alt=\"eventbrite\" class=\"wp-image-8490\"\/><\/figure>\n\n\n\n<p>&#8220;Thanks for the nice book (and hand-written postcard!) @ProdPad Love it!&#8221;<\/p>\n\n\n\n<p><strong>Ruben B, Product Manager<\/strong><\/p>\n\n\n\n<div class=\"bg-squircle bg-squircle--testimonial-sq-1\"><svg class=\"squircle\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 56 56\"><defs><linearGradient id=\"squircle-gradienttestimonial-sq-1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#59D146\"><\/stop><stop offset=\"100%\" stop-color=\"#23C3B3\"><\/stop><\/linearGradient><\/defs><path fill=\"url(#squircle-gradienttestimonial-sq-1)\" style=\"transform:rotate(-62deg)\" d=\"M11.4,1.8C16.9,0.6,22.4,0,27.9,0S39,0.6,44.5,1.8l0,0c4.9,1.1,8.8,4.8,9.8,9.7c1.2,5.5,1.8,11,1.8,16.5\r c0,5.6-0.6,11.1-1.8,16.7l0,0c-1.1,4.9-4.8,8.6-9.7,9.7C39.1,55.4,33.5,56,28,56s-11-0.6-16.5-1.8l0,0c-4.8-1.1-8.6-4.8-9.7-9.7\r C0.7,39,0,33.4,0,27.9s0.6-11,1.8-16.5l0,0C2.7,6.5,6.5,2.8,11.4,1.8z\"><\/path><\/svg><\/div><style>.bg-squircle--testimonial-sq-1{top:230px;left:auto;right:-90px;width:240px;}<\/style>\n<\/div><\/div>\n\n\n\n<div class=\"swiper-slide\"><div class=\"swiper-slide__inner\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"24\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/09\/Planmill.svg\" alt=\"Planmill\" class=\"wp-image-8488\"\/><\/figure>\n\n\n\n<p>&#8220;The essential travel guide on your journey as a product manager.&#8221;<\/p>\n\n\n\n<p><strong>Marjukka Niinioja, Senior Consultant<\/strong><\/p>\n\n\n\n<div class=\"bg-squircle bg-squircle--testimonial-sq-2\"><svg class=\"squircle\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 56 56\"><defs><linearGradient id=\"squircle-gradienttestimonial-sq-2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#F0944E\"><\/stop><stop offset=\"100%\" stop-color=\"#F0505C\"><\/stop><\/linearGradient><\/defs><path fill=\"url(#squircle-gradienttestimonial-sq-2)\" style=\"transform:rotate(-18deg)\" d=\"M11.4,1.8C16.9,0.6,22.4,0,27.9,0S39,0.6,44.5,1.8l0,0c4.9,1.1,8.8,4.8,9.8,9.7c1.2,5.5,1.8,11,1.8,16.5\r c0,5.6-0.6,11.1-1.8,16.7l0,0c-1.1,4.9-4.8,8.6-9.7,9.7C39.1,55.4,33.5,56,28,56s-11-0.6-16.5-1.8l0,0c-4.8-1.1-8.6-4.8-9.7-9.7\r C0.7,39,0,33.4,0,27.9s0.6-11,1.8-16.5l0,0C2.7,6.5,6.5,2.8,11.4,1.8z\"><\/path><\/svg><\/div><style>.bg-squircle--testimonial-sq-2{top:30%;left:95%;width:240px;}@media(min-width:768px){.bg-squircle--testimonial-sq-2{left:92%;}}<\/style>\n<\/div><\/div>\n\n\n\n<div class=\"swiper-slide\"><div class=\"swiper-slide__inner\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"123\" height=\"24\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/09\/Veritas.svg\" alt=\"Veritas\" class=\"wp-image-8489\"\/><\/figure>\n\n\n\n<p>\u201cArrived this morning and a brief flick reveals you can indeed teach an old dog new tricks. Nice one \ud83d\udc4d\u201d<\/p>\n\n\n\n<p><strong>David Corbin, Senior Product Manager<\/strong><\/p>\n\n\n\n<div class=\"bg-squircle bg-squircle--testimonial-sq-3\"><svg class=\"squircle\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 56 56\"><defs><linearGradient id=\"squircle-gradienttestimonial-sq-3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#25A7D9\"><\/stop><stop offset=\"100%\" stop-color=\"#23C3B3\"><\/stop><\/linearGradient><\/defs><path fill=\"url(#squircle-gradienttestimonial-sq-3)\" style=\"transform:rotate(18deg)\" d=\"M11.4,1.8C16.9,0.6,22.4,0,27.9,0S39,0.6,44.5,1.8l0,0c4.9,1.1,8.8,4.8,9.8,9.7c1.2,5.5,1.8,11,1.8,16.5\r c0,5.6-0.6,11.1-1.8,16.7l0,0c-1.1,4.9-4.8,8.6-9.7,9.7C39.1,55.4,33.5,56,28,56s-11-0.6-16.5-1.8l0,0c-4.8-1.1-8.6-4.8-9.7-9.7\r C0.7,39,0,33.4,0,27.9s0.6-11,1.8-16.5l0,0C2.7,6.5,6.5,2.8,11.4,1.8z\"><\/path><\/svg><\/div><style>.bg-squircle--testimonial-sq-3{top:auto;bottom:75%;left:auto;right:-20%;width:240px;}@media(min-width:768px){.bg-squircle--testimonial-sq-3{bottom:65%;}}<\/style>\n<\/div><\/div>\n<\/div><div class=\"swiper-pagination\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div class=\"page-section content-dark\" style=\"background-image:url(https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/06\/Icon-BG.svg)\"><div class=\"container\">\n<div class=\"row has-vert-align-center\">\n<div class=\"col-2\">\n<div class=\"content has-text-align-center is-style-wide\">\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2019\/08\/Janna-Bastow.png\" alt=\"Janna Bastow\" class=\"wp-image-8182\" width=\"360\" height=\"360\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2019\/08\/Janna-Bastow.png 720w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2019\/08\/Janna-Bastow-300x300.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2019\/08\/Janna-Bastow-150x150.png 150w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2019\/08\/Janna-Bastow-48x48.png 48w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2019\/08\/Janna-Bastow-96x96.png 96w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col\">\n<h3 class=\"wp-block-heading\" id=\"h-written-by\">Written By<\/h3>\n\n\n\n<p>Janna Bastow is co-founder of ProdPad, software that helps product managers plan and deliver better products. Janna also organizes ProductTank events around the world, including Mind The Product, a global community of product managers. She likes to inspire great product conversations by asking: \u201cWhat problem are you trying to solve?\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"menu_order":2,"template":"","meta":{"_acf_changed":false,"pp_exclude_from_search":false},"class_list":["post-8484","pp_downloads","type-pp_downloads","status-publish","hentry","download-categories-ebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ProdPad&#039;s Handy Guide for Product Managers<\/title>\n<meta name=\"description\" content=\"Download a copy of the renowned Handy Guide to Product Management and have all the know-how you need to be the best product manager you can be.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodpad.com\/downloads\/product-management-handy-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Handy Guide for Product People\" \/>\n<meta property=\"og:description\" content=\"Download a copy of the renowned Handy Guide to Product Management and have all the know-how you need to be the best product manager you can be.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodpad.com\/downloads\/product-management-handy-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"ProdPad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ProdPad\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-03T07:25:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/09\/HG-New-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1990\" \/>\n\t<meta property=\"og:image:height\" content=\"1006\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/09\/HG-New-2.png\" \/>\n<meta name=\"twitter:site\" content=\"@prodpad\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ProdPad's Handy Guide for Product Managers","description":"Download a copy of the renowned Handy Guide to Product Management and have all the know-how you need to be the best product manager you can be.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodpad.com\/downloads\/product-management-handy-guide\/","og_locale":"en_US","og_type":"article","og_title":"The Handy Guide for Product People","og_description":"Download a copy of the renowned Handy Guide to Product Management and have all the know-how you need to be the best product manager you can be.","og_url":"https:\/\/www.prodpad.com\/downloads\/product-management-handy-guide\/","og_site_name":"ProdPad","article_publisher":"https:\/\/www.facebook.com\/ProdPad\/","article_modified_time":"2024-07-03T07:25:01+00:00","og_image":[{"width":1990,"height":1006,"url":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/09\/HG-New-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/09\/HG-New-2.png","twitter_site":"@prodpad","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.prodpad.com\/downloads\/product-management-handy-guide\/","url":"https:\/\/www.prodpad.com\/downloads\/product-management-handy-guide\/","name":"ProdPad's Handy Guide for Product Managers","isPartOf":{"@id":"https:\/\/www.prodpad.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prodpad.com\/downloads\/product-management-handy-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.prodpad.com\/downloads\/product-management-handy-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/09\/Handy-Guide-1-2.svg","datePublished":"2020-09-09T10:08:46+00:00","dateModified":"2024-07-03T07:25:01+00:00","description":"Download a copy of the renowned Handy Guide to Product Management and have all the know-how you need to be the best product manager you can be.","breadcrumb":{"@id":"https:\/\/www.prodpad.com\/downloads\/product-management-handy-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodpad.com\/downloads\/product-management-handy-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodpad.com\/downloads\/product-management-handy-guide\/#primaryimage","url":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/09\/Handy-Guide-1-2.svg","contentUrl":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/09\/Handy-Guide-1-2.svg","width":1023,"height":750,"caption":"Dots with Handy Guide"},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodpad.com\/downloads\/product-management-handy-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Downloads","item":"https:\/\/www.prodpad.com\/downloads\/"},{"@type":"ListItem","position":2,"name":"The Handy Guide for Product People"}]},{"@type":"WebSite","@id":"https:\/\/www.prodpad.com\/#website","url":"https:\/\/www.prodpad.com\/","name":"ProdPad","description":"Product Management Software","publisher":{"@id":"https:\/\/www.prodpad.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodpad.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prodpad.com\/#organization","name":"ProdPad","url":"https:\/\/www.prodpad.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodpad.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2018\/12\/blue-full.png","contentUrl":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2018\/12\/blue-full.png","width":2050,"height":400,"caption":"ProdPad"},"image":{"@id":"https:\/\/www.prodpad.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ProdPad\/","https:\/\/x.com\/prodpad","https:\/\/instagram.com\/prodpad","https:\/\/www.linkedin.com\/company\/prodpad\/","https:\/\/www.youtube.com\/channel\/UCXHOx5Ed-6sHPujypIlhdMA"]}]}},"_links":{"self":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/pp_downloads\/8484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/pp_downloads"}],"about":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/types\/pp_downloads"}],"wp:attachment":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/media?parent=8484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}