{"id":83943,"date":"2025-03-20T16:52:00","date_gmt":"2025-03-20T16:52:00","guid":{"rendered":"https:\/\/www.prodpad.com\/?p=83943"},"modified":"2026-01-20T13:00:54","modified_gmt":"2026-01-20T13:00:54","slug":"digital-product-strategy","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/digital-product-strategy\/","title":{"rendered":"Digital Product Strategy Guide: How to ‘Digivolve’ Your Product Strategy"},"content":{"rendered":"\n

I\u2019m going to take a bet, if you\u2019re reading this article, you\u2019re a Product Manager who works on a digital product. Many Product Managers do – whether it\u2019s software, an app, or an online service. But have you been explicit in your product strategy<\/a> about the considerations that come with \u2018digital\u2019? There are a few scenarios where having an explicitly digital product strategy is crucial. <\/p>\n\n\n\n

This is never more important than when you\u2019re part of an organization that\u2019s undergoing some form of digital transformation. Here, even though you\u2019re working on a digital product, your organization will not be used to a digital-first mindset. <\/p>\n\n\n\n

If you\u2019ve joined a company going through digital transformation, where stakeholders are used to physical products or service-based solutions, you\u2019ll need to take them on a journey – helping to bridge the gap between the product approach they’ve used in the past and a new digital product strategy. <\/p>\n\n\n\n

Or perhaps you\u2019re managing a portfolio that spans both physical and digital products<\/a>. You\u2019ll need to pay close attention to the unique considerations for those digital products and make that distinction clear with a digital product strategy. <\/p>\n\n\n\n

In both cases, thinking about digital product strategy isn\u2019t just a checkbox exercise  – it\u2019s a challenge that needs careful navigation.<\/p>\n\n\n\n

A digital product strategy isn\u2019t just a product strategy with \u201cdigital\u201d tacked on the front. It’s a long-term plan that accounts for the unique dynamics of digital products, including faster iteration cycles, evolving user expectations, data-driven decision-making, and ongoing optimization. <\/p>\n\n\n\n

Reckon you need a digital product strategy? No problem.<\/p>\n\n\n\n

Let\u2019s talk through the steps to build a digital product strategy that fits the needs of your product, business, and customers. We\u2019ll introduce a new framework to help transform your product strategy into a digital product strategy. <\/p>\n\n\n\n

That framework is something I like to call Digivolution<\/em><\/strong>. If you watched Saturday morning cartoons in the early 00s, you may recognize that phrase \ud83d\udc40. <\/p>\n\n\n\n

Let\u2019s dig in. <\/p>\n\n\n\n

What is a digital product strategy? <\/h2>\n\n\n\n

At its core, a digital product strategy is much like the product strategy you know and use, being a guide for how the product will be managed to achieve your business goals. It includes all the common components – like product vision, customer insights, and market analysis – but is crafted through a digital-focused lens. <\/p>\n\n\n\n

The structure and documentation might look the same, but the considerations and approaches need to be fundamentally different. <\/p>\n\n\n\n

When going through a digital transformation, it can be easy to create a product strategy that forgets to consider the main factors of a digital environment, as opposed to the physical focus your business may be used to. This oversight can lead to misalignment between strategy and execution. A digital product strategy ensures that the unique characteristics of digital products are addressed, including:<\/p>\n\n\n\n