{"id":83126,"date":"2024-11-01T10:14:33","date_gmt":"2024-11-01T10:14:33","guid":{"rendered":"https:\/\/www.prodpad.com\/?post_type=pp_glossary&p=83126"},"modified":"2024-11-04T08:16:31","modified_gmt":"2024-11-04T08:16:31","slug":"product-velocity","status":"publish","type":"pp_glossary","link":"https:\/\/www.prodpad.com\/glossary\/product-velocity\/","title":{"rendered":"Product Velocity"},"content":{"rendered":"\n
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What is Product Velocity? <\/h2>\n\n\n\n

Product velocity is a measure of how quickly a Product Team can bring an idea from concept to launch. It\u2019s an indicator of how fast things move from the discovery to the launch phase of the Product Management Lifecycle<\/a>. 

However, the concept of product velocity is more than just putting out a feature as quickly as you can. The key thing about product velocity is that you want to make sure that the idea you\u2019re working on aligns with the broader product strategy<\/a>. That it fits in with your overall goals and aims. 

If you\u2019re looking to improve product velocity, your goal shouldn’t be to rush products out the door. That\u2019s just a feature factory<\/a>. Yes, you want to be able to move quickly to prove the return on investment on the feature, but you want to make sure that those features serve a purpose and drive the product forward. You\u2019ll only achieve return on investment if the feature successfully achieves its intended outcomes. 

Think of product velocity as momentum with meaning. It\u2019s more than just going fast, but going fast in the right direction. That\u2019s what velocity is in science after all: 

Velocity = displacement\/change in time<\/strong>

Or put more simply (for anyone that failed physics): velocity = speed + direction. There\u2019s no point moving fast if you\u2019re not going anywhere – or worse, going the wrong way. You can spin the propeller of a plane super fast, rotating hundreds of times a second, but it\u2019s not going anywhere without the control of a pilot adding the thrust. 

So, having good product velocity doesn\u2019t just mean you\u2019re working efficiently, but also that you\u2019re making progress that adds value to your product. To improve product velocity, you\u2019re walking the tightrope between quick execution and thoughtful prioritization.<\/p>\n\n\n

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Diver deeper. We cover:<\/h4>\n

Why is product velocity important?\u00a0<\/a><\/strong>
\nHow do you calculate and measure product velocity?<\/a><\/strong>
\nWhat\u2019s the difference between product velocity vs sprint velocity?<\/a><\/strong>
\nWhat influences and improves product velocity?<\/a><\/strong>
\nWhat are the mistakes people make about product velocity?\u00a0<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Why is product velocity important? <\/h2>\n\n\n\n

Wanting to have high product velocity is an important goal for a Product Manager and your wider team. The pace at which you can launch features influences the impact, relevance, and success in your market. By having a consistently high product velocity, you can get features live faster, keeping your product competitive and responsive to user needs. 

It’s not good for a product to drag its heels. If you\u2019re taking a long time to make any progress, you may miss market opportunities, waste resources, and give other stakeholders itchy feet, wondering \u2018What the hell\u2019s taking so long?<\/em>\u2019 

Product velocity is a focused, well-measured pace. It\u2019s not a flat-out sprint in the first 100 meters of a marathon – that\u2019s going to tire you for the rest of the race – it\u2019s a mature pace, with you going as fast as you need to go. This is important, as it avoids the pitfalls of excessive speed that leads to poorly made features.

Need more reasons to see why product velocity is important? Check out this list: <\/p>\n\n\n\n