{"id":8223,"date":"2020-06-11T11:57:31","date_gmt":"2020-06-11T10:57:31","guid":{"rendered":"https:\/\/www.prodpad.com\/?post_type=pp_customer_story&p=8223"},"modified":"2022-10-24T13:40:55","modified_gmt":"2022-10-24T12:40:55","slug":"clearvision","status":"publish","type":"pp_customer_story","link":"https:\/\/www.prodpad.com\/customer-stories\/clearvision\/","title":{"rendered":"ClearVision"},"content":{"rendered":"\n

How ClearVision develops MVPs from fuzzy product ideas in ProdPad<\/h2>\n\n\n\n

ClearVision is an innovative software services company with offices in the U.S., Europe and Asia that helps clients implement Atlassian tools across their organizations.<\/p>\n\n\n\n

As an Atlassian Platinum Solution Partner, the company supports hundreds of leading organizations manage IT transformations and apply agile methodology across teams.\u00a0They also support and host Atlassian tools including JIRA, Confluence, BitBucket and HipChat.<\/p>\n\n\n\n

I pitched and presented a ProdPad roadmap recently to our CEO. It didn\u2019t take any explanation. It just made perfect sense. They just get it.<\/p><\/blockquote>\n\n\n\n

Since 2005, ClearVision has also been leveraging its customer relationships to build up a new side of its business: new product development.<\/p>\n\n\n\n

This \u201caccelerator\u201d division tasked with developing new products is the product arm is headed up by Technical Product Manager, Mark Roke.<\/p>\n\n\n\n

It\u2019s a creative role that Mark loves.<\/p>\n\n\n\n

\u201cWe take these silly one-liners \u2013 little ideas for products \u2013 and rapidly test, iterate and take them to market. It\u2019s really very exciting,\u201d he says.<\/p>\n\n\n\n

But to get an idea off the ground, Mark needs more than creativity. He has to build a compelling business case for his product idea internally. This is mission critical. If he fails to convince, he doesn\u2019t get the chance to bring that product to life.<\/p>\n\n\n\n

\u201cYou only have one chance to launch something new. If you can\u2019t get the idea off the ground internally, the idea is dead. If you put something out there without the evidence, it gets dismissed immediately.\u201d<\/p>\n\n\n\n

Mark has learned from experience that to get a new product off the ground, you don\u2019t have to have all the answers. You don\u2019t have to know what the end solution will be either.<\/p>\n\n\n\n

What counts is that you have a deep understanding of the problem \u2013 and that you\u2019re ready and able to respond with each new piece of information you learn.<\/p>\n\n\n\n

Here\u2019s how he\u2019s using ProdPad to work his way from product ideas to launch.<\/p>\n\n\n\n

Step 1: Develop new ideas during research and validation<\/h3>\n\n\n\n

Mark collects ideas that emerge from conversations with end users, prospects, partners and the team in ProdPad.<\/p>\n\n\n\n

But for him, the real value in capturing product ideas is that they spawn new and better ones.<\/p>\n\n\n\n

As Mark researches and validates ideas with customers in the space, new feedback and ideas emerge that help his original concept evolve: \u201cWhat I need is to take that one little idea and let it grow, collate, start forming a solution and get to an MVP.\u201d<\/p>\n\n\n\n

\u201cWhen you\u2019re in this role, you get little bits and pieces of information and you have to figure out where it all fits in together,\u201d he adds.<\/p>\n\n\n\n

Through this constant validation work, Mark often identifies new initiatives that are beyond the scope of an MVP. He puts them on the product roadmap as future initiatives. This allows him to keep distant ideas on the radar without distracting from immediate priorities.<\/p>\n\n\n\n

\u201cI need to have that real narrow focus to concentrate on what\u2019s important right now. That\u2019s what I see with ProdPad.\u201d<\/p>\n\n\n\n

Step 2: Present the product roadmap to the team<\/h3>\n\n\n\n

Mark credits the lean product roadmap he\u2019s built with ProdPad<\/a> to communicate his ideas.<\/p>\n\n\n\n

\u201cI pitched and presented a product roadmap recently to our CEO. It didn\u2019t take any explanation. It just made perfect sense. They just get it.\u201d<\/p>\n\n\n\n

His product strategy sits on three time horizons where the key details are easy to see: business objectives, themes, and scope are all communicated at the high level.<\/p>\n\n\n\n

With this open-ended document at the center of his meetings, he\u2019s having more constructive meetings. Mark frames the discussion around problems that need to be solved, which has allowed him to steer away from list of features.<\/p>\n\n\n\n

Mark admits that in the past, curveball questions during presentation time have tripped him up in the past. Now it\u2019s easier for him to absorb criticism and negotiate with his executive team and colleagues.<\/p>\n\n\n\n

\u201cI\u2019ve gotten it wrong. I\u2019ve moved too fast. Sometimes you put something out too quickly that hasn\u2019t been well thought out or theorized \u2013 and people can interpret that in the wrong way.\u201d<\/p>\n\n\n\n

But Mark, who has been using ProdPad to develop support and evidence for the ideas and initiatives, has newfound confidence when he makes the case for a new product.<\/p>\n\n\n\n

\u201cI can present a mile-high view, knowing full well I have all the detail underneath. In fact, the process of collecting that detail is what has helped me imagine that high-level view.\u201d<\/p>\n\n\n\n

For a product manager whose role is to build and defend the business case for bringing new products to market, this is invaluable.<\/p>\n\n\n\n

\u201cWe only worry about three things: current, near-term and future. What am I doing right now? What immediately follows that? Those are the most important pieces for me.<\/p>\n\n\n\n

We recently launched a product that 4 months ago did not exist,\u201d says Mark. How did that happen? By focusing on the very next step.\u201d<\/p>\n\n\n\n

Step 3: Ready, aim, fire<\/h3>\n\n\n\n

ProdPad helps Mark fill in all the important blanks: identifying problems, priorities and building a roadmap to communicate a product strategy going forward.<\/p>\n\n\n\n

\u201cJIRA as a tracking management tool couldn\u2019t be better but ProdPad helps me manage the bird\u2019s eye view of what could be,\u201d he says.<\/p>\n\n\n\n

But there\u2019s one other benefit for Mark after he\u2019s won stakeholder approval and has the green light to move forward: he can transfer each detailed product spec to JIRA with the push of a button.<\/p>\n\n\n\n

With ProdPad\u2019s JIRA integration<\/a>, he can push business case, personas, user stories, functional specs \u2013 all of which he\u2019s already developed in ProdPad.<\/p>\n\n\n\n

From the most ridiculous of ideas (his words!) to the product roadmap, ProdPad helps him work towards his ultimate vision.<\/p>\n\n\n\n

\u201cWhen you\u2019ve invested so much time and effort in something, you want it to be the best it can be,\u201d says Mark. \u201cSo when you do hit go, you\u2019ve got everything in front of you.\u201d<\/p>\n","protected":false},"featured_media":8216,"menu_order":0,"template":"","meta":{"_acf_changed":false,"pp_customer_story_meta":{"logo":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/06\/logo-clearvision.svg","hero_content":"From Silly One-Liners to Product-Market Fit","hero_bg":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/06\/hero-clearvision-scaled.jpg","contact_title":"Mark","contact_desc":"Technical Product Manager","contact_img":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/06\/contact-clearvision.jpg"}},"pp_uni_tag":[],"class_list":["post-8223","pp_customer_story","type-pp_customer_story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nClearVision | A ProdPad Customer Story | ProdPad<\/title>\n<meta name=\"description\" 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