{"id":8171,"date":"2023-07-10T15:05:04","date_gmt":"2023-07-10T14:05:04","guid":{"rendered":"https:\/\/www.prodpad.com\/?page_id=8171"},"modified":"2025-06-02T10:32:39","modified_gmt":"2025-06-02T09:32:39","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.prodpad.com\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":" \n
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We\u2019re the original pioneers,
still pioneering<\/h1>\n

You\u2019ll never meet a bunch of people more dedicated to solving Product Management problems. Let us tell you more\u2026<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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From the minds of Product Management trail blazers<\/h2>\n

Our Founders Janna Bastow and Simon Cast did more than just create ProdPad: the world\u2019s best solution to the problems faced by Product Managers. They also invented the Now-Next-Later roadmapping approach<\/a> and founded the global product community Mind the Product<\/a>.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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ProdPad = problem solved<\/h2>\n

Let us take you back\u2026 It\u2019s 2012, Janna and Simon are Product Managers struggling to do their jobs with inadequate tools and processes. Trying to manage with spreadsheets and slide decks is melting their heads. So they devise a solution. They build, they test, they iterate, they learn. They create the world\u2019s first dedicated Product Management system, now used by thousands of Product Teams all over the world.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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We're on a mission to fix Product Management<\/h2>\n

This is our why. This is why we do what we do. <\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Empower PMs<\/h3>\n <\/div>\n \n
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To make every Product Manager a powerhouse of confidence and achievement<\/p>\n <\/div>\n <\/div>\n

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Promote product culture<\/h3>\n <\/div>\n \n
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To fuel true product cultures that foster innovation, collaboration and learning<\/p>\n <\/div>\n <\/div>\n

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Prove the value<\/h3>\n <\/div>\n \n
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To maximize the ROI of Product Management as a growth-driving function<\/p>\n <\/div>\n <\/div>\n

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Solve important problems<\/h3>\n <\/div>\n \n
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To help more product people solve more problems for more people<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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We live to solve these problems…<\/h2>\n <\/div>\n <\/div>\n
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Not enough strategic space<\/h3>\n

Minimal time or space for strategic planning and discovery<\/p>\n <\/div>\n\n <\/div>\n \n

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Negative stakeholder pressure<\/h3>\n

Struggling against stakeholder expectations that restrict flexibility and progress<\/p>\n <\/div>\n\n <\/div>\n \n

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Tough decision-making<\/h3>\n

Not knowing what to work on next to drive the right outcomes fast enough<\/p>\n <\/div>\n\n <\/div>\n \n <\/div>\n

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Slow, inefficient processes<\/h3>\n

Fighting against deadline pressures and output thinking that hampers flexibility and agility<\/p>\n <\/div>\n\n <\/div>\n \n

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Hunting for evidence to validate<\/h3>\n

Manually gathering what you need from disparate sources to evidence ideas and validate decisions<\/p>\n <\/div>\n\n <\/div>\n \n

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Proving outcomes, not shipping outputs<\/h3>\n

Actually delivering and then proving tangible strategic outcomes<\/p>\n <\/div>\n\n <\/div>\n \n <\/div>\n <\/section>\n\n\n

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We’re best at best practice<\/h2>\n

Product people come to us because we help teams work in a better way – establishing the processes and mindsets needed to overcome challenges and get results.

We’re focused on helping teams do Product Management the right way, so you drive the right outcomes for your organization and customers. Putting everything you need to make informed, strategic decisions together in one place – so you can easily see what to build next and why. We help product organizations deliver valuable outcomes and avoid the feature factory. Maximize efficiency, maximize strategic outcomes, maximize results. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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We help Product Teams consistently…<\/h2>\n <\/div>\n <\/div>\n <\/div>\n
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Prioritize<\/h3>\n <\/div>\n \n
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Prioritize at the problem level, and tackle the most important challenges first<\/p>\n <\/div>\n <\/div>\n

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Discover<\/h3>\n <\/div>\n \n
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State and check assumptions before jumping to solutions<\/p>\n <\/div>\n <\/div>\n

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Ask<\/h3>\n <\/div>\n \n
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Ask the best questions and create space to gather and analyze the answers<\/p>\n <\/div>\n <\/div>\n

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Organize<\/h3>\n <\/div>\n \n
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Run transparent and inclusive processes that foster collaboration and alignment<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Our Roadmap<\/h2>\n\n\n\n

Of course, we eat our own dogfood. Come take a look at what we have planned for ProdPad.<\/p>\n\n\n\n

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Our Team<\/h2>\n\n\n\n

Want to put some faces to all of this? Let us introduce you to the ProdPad Leadership.
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Janna Bastow, Co-founder & CEO <\/h3>\n\n\n\n

Like a lot of people in the product world, Janna became a Product Manager almost by accident after spending time in customer-facing roles that required liaising with tech teams. It was this intersection between product and customer that proved essential to quickly learning on the job.

As an early adopter of Product Management, Janna has seen the field grow from almost nothing into what it is today. Along the way, she has become one of the key talents and thought-leaders in the industry, and can be frequently found sharing her knowledge and insight at Product conferences around the world.<\/p>\n\n\n\n

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Follow Janna on LinkedIn<\/small><\/a><\/p>\n<\/div>\n\n\n\n

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Simon Cast, Co-founder & CTIO<\/h3>\n\n\n\n

With a background in Mechanical and Space Engineering, Simon started in Product by aiming for the stars and building automation software for satellites. Having honed his product skills, identifying problems, testing, and iterating to achieve useable solutions, Simon continued to develop his product skills through consultancy work, and further Product Manager and Head of Product roles. 

It was around this time Simon met Janna and began working together in their spare time to bring their idea of a suite of Product Management tools to life (alongside co-creating Mind the Product). A lot of hard work later, ProdPad launched to the Product Management world and continues to lead the way for Product Managers across the globe.<\/p>\n\n\n\n

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Follow Simon on LinkedIn<\/small><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Danielle Vautier - Chief Operating Officer<\/small><\/h2>\n <\/div>\n
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