{"id":80922,"date":"2023-08-01T23:29:46","date_gmt":"2023-08-01T22:29:46","guid":{"rendered":"https:\/\/www.prodpad.com\/?p=80922"},"modified":"2026-01-30T15:00:57","modified_gmt":"2026-01-30T15:00:57","slug":"18-product-okr-examples","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/18-product-okr-examples\/","title":{"rendered":"18 Product OKR Examples to Kick-start Your Goal Setting"},"content":{"rendered":"\n

It’s that time again when you need to write your product Objectives and Key Results (OKRs)<\/a> for the next quarter, but we\u2019ll bet this isn\u2019t your favorite task as a product manager. Are we right? 

But you are<\/strong> doing them, and so you know how important they are. You want an actionable roadmap and a healthy product trajectory, and having solid product OKRs is the way you\u2019re going to get that. 

Luckily, we can make the process less painful for you! Alongside some best practice advice on what makes a good product OKR, we\u2019ve compiled a big ol’ bunch of product OKR examples to help you kick-start your thinking. 

There is nothing worse than that initial blank page; staring at the daunting nothingness wondering where on earth you should start. So, forget the blank page and start here instead – a list of ready-made product OKR examples that you can use for inspiration, or \u2013 if all else fails \u2013  just outright steal.

Keep reading and discover:<\/p>\n\n\n\n

    \n
  1. What are product OKRs?<\/li>\n\n\n\n
  2. What makes a good product OKR?<\/li>\n\n\n\n
  3. How to choose the right product OKRs for your team<\/li>\n\n\n\n
  4. Product OKR examples for product usage <\/li>\n\n\n\n
  5. Product OKR examples for commercials <\/li>\n\n\n\n
  6. Product OKR examples for retention\/churn<\/li>\n\n\n\n
  7. Product OKR examples for customer satisfaction <\/li>\n\n\n\n
  8. Product OKR examples for different product lifecycle-based stages<\/li>\n\n\n\n
  9. Product OKR examples for velocity\/productivity <\/li>\n<\/ol>\n\n\n\n

    And if 18 product OKR examples aren\u2019t enough for you, we have more, covering an even wider range of possible SaaS and digital product scenarios. Get them all in our free ebook The Ultimate List of Product OKR Examples<\/a>. <\/em>
    <\/p>\n\n\n\n

    \"The<\/a><\/figure>\n\n\n\n

    What are product OKRs?<\/h2>\n\n\n\n

    Objectives and Key Results (OKRs<\/a>) are a framework used for setting and managing goals across an organization, department, or team. Product OKRs are the declaration of what a product team hopes to achieve within a certain timeframe (typically a quarter), and how they will measure whether that has been achieved.

    When it comes to product management, OKRs are integral to shifting a team\u2019s mindset from projects to goals – in other words, from outputs to outcomes.

    The objective part of an OKR represents the ambition – what you want to achieve. Each objective is then kept company by a key result or three. They are the measurable metrics, coupled with a specific target, that will need to be hit if an objective is going to be celebrated as achieved.  To set a product OKR is to say: \u201cWe want to achieve X, and we\u2019ll know we\u2019ve done it when Y happens.\u201d 

    Product OKRs, when set and managed correctly, will become a product team\u2019s guiding light when it comes to prioritizing their work and focusing their efforts. OKRs set the direction of the product strategy and establish the criteria for evaluating the possible work that could be done. 

    When faced with a whole bunch of product ideas and possible projects or features, it\u2019s your product OKRs that will help you make the right decision on what makes it onto your product roadmap. When your roadmap aligns with your product OKRs – as a     Now-Next-Later roadmap in ProdPad<\/a> does – you\u2019ll find yourself making product decisions based on the most important business outcomes. 

    In short, product OKRs are the key ingredient that will keep your product team thinking strategically – choosing and prioritizing what is being worked on based on the likelihood of impacting the objective and getting them where they need to be by the end of the quarter. 

    As the     folks at Google<\/a> say, \u201cWe also use OKRs to help people stay focused on the most important goals, and help them avoid being distracted by urgent but less important goals.\u201d As one of the most experienced organizations when it comes to running OKRs, I think we can all agree that they\u2019ve done alright for themselves. There might just be something in this\u2026<\/p>\n\n\n

    \n
    \"Now<\/figure>\n<\/div>\n\n\n

    How product managers use OKRs<\/h2>\n\n\n\n

    For product managers, OKRs aren\u2019t just a goal-setting exercise. They\u2019re a decision-making tool.<\/p>\n\n\n\n

    In practice, product OKRs help teams move away from feature-led planning and toward outcome-led thinking. Instead of debating which ideas feel most urgent or loudest, product managers use OKRs to ask a more useful question: which work is most likely to move this objective forward?<\/em><\/p>\n\n\n\n

    This is where OKRs earn their keep. They create a clear filter for prioritization, roadmap trade-offs, and stakeholder conversations. When a request comes in, the conversation shifts from \u201ccan we build this?\u201d<\/em> to \u201cwhich objective does this support, and how?\u201d<\/em><\/p>\n\n\n\n

    Product managers also use OKRs to:<\/p>\n\n\n\n