{"id":80454,"date":"2024-09-19T14:07:17","date_gmt":"2024-09-19T13:07:17","guid":{"rendered":"https:\/\/www.prodpad.com\/?p=80454"},"modified":"2025-01-13T16:24:43","modified_gmt":"2025-01-13T16:24:43","slug":"chief-product-officer","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/chief-product-officer\/","title":{"rendered":"Chief Product Officer: What They Do and How to Become One"},"content":{"rendered":"\n

If you\u2019re reading this article on the Chief Product Officer role, there\u2019s a good chance you\u2019re in one of three situations right now. 

Maybe it\u2019s a dreary afternoon and you\u2019ve found yourself thinking about a change of career. Or maybe you need to put together a job listing for Chief Product Officer (CPO), and need a bit of help filling out that spec? Or maybe, just maybe, you\u2019ve got a job interview coming up for the role of CPO and you\u2019re trying not to panic.

Whatever the case, it\u2019s important to know that the position of CPO is one of the most sought-after in Product Management, yet it\u2019s a challenging role and a considerable step up from mid-level and even Senior product positions. If you want to become a Chief Product Officer there are a lot of new skills you need to bring to the table and a hell of a lot of new responsibilities that go beyond the longlist of Product Manager tasks<\/a>.

Feeling up to it? Keen to climb that career ladder? Here\u2019s everything you need to know about what a Chief Product Officer is and what you need to do to become one.<\/p>\n\n\n\n

What is a Chief Product Officer?<\/h2>\n\n\n\n

The role of Chief Product Officer (CPO) is the name given to the person who leads everything to do with the commercial commodity at the heart of a product-led company. They sit above Product Management, Analysis, UX, and Development Teams, managing the whole group with a strategic focus on improving the product and providing mentorship to the people in each of those departments.

If you\u2019re obsessed with the strategy that goes into making and releasing great products, and you also feel like you\u2019ve got enough strings to your bow to be able to lead people across a range of disciplines, then being Chief Product Officer could be right up your street.<\/p>\n\n\n\n

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\u201cAs Chief Product Officer, I lead our Product Team to create simple, intuitive user experiences.\u201d

– Joe Gebbia, Airbnb CPO<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

A good Chief Product Officer is hands-on without micromanaging and knows the product inside out. While it\u2019s a C-suite role, many Chief Product Officers will work closely with the Product Management Team to provide guidance to take products from inception, to launch, and all the way through the entire product lifecycle<\/a>.

The Director of Product Management and the Director of UX, for example, will both report to the Chief Product Officer with regular updates, with the CPO\u2019s job being to spot any potential blockers, solve issues, and dovetail these sometimes disparate team updates into the overall product strategy.

The CPO sits on the same level as the rest of the C-suite executives, like the Chief Technology Officer (CTO), Chief Financial Officer (CFO), and Chief Operations Officer (COO). These roles sit below the Chief Executive Officer (CEO) – the big dog. Now, that\u2019s a whole lot of Cs, but the main point is that a CPO is pretty high up in any product-led company.<\/p>\n\n\n\n

What does a Chief Product Officer do? <\/h2>\n\n\n\n

The main goal of a CPO is to effectively take the company\u2019s product and strap a rocket to it, all without sacrificing the capacity (and sanity) of the people working on it. Of course, there\u2019s a lot that goes into building a rocket and setting it off well – just ask NASA.

In real-world terms, that aim means that a Chief Product Officer\u2019s key objectives include\u2026<\/p>\n\n\n\n

Growth and revenue expansion <\/h3>\n\n\n\n

The Chief Product Officer needs to be able to balance prioritizing the things that make the product great with a need to expand and grow the business. It\u2019s not exactly an operational or financial role, but others in the C-suite will be looking to the CPO for areas to grow the business through the product.

Your job, then, is to enable your team to find pockets of opportunity through implementing a product discovery process<\/a> and then build out a strategy for capitalizing on them.<\/p>\n\n\n\n

Retention and churn management <\/h3>\n\n\n\n

Some customers won\u2019t renew their subscriptions. That\u2019s a shame, but it\u2019s inevitable. But when those customer churn<\/a> figures start to rise, all eyes will be on the Chief Product Officer to understand why and know how to fix it.

Churn is like a leaky pipe. As the CPO, you\u2019re the plumber, and the people you have at your disposal are (without sounding flippant) your tools. It\u2019ll be up to you to not only ensure that churn stays low, but that you have a long-term plan in place to grow retention.<\/p>\n\n\n\n

Product adoption and customer onboarding <\/h3>\n\n\n\n

A great CPO is at home in a data analytics suite, and they know how to spot patterns that point to areas for improvement. Improving your adoption rate<\/a> and finding trends in your product adoption curve<\/a> will be a key responsibility, alongside making sure that no new customers drop off before they\u2019ve reached the wow moment<\/a> of your product. Again, your success is the sum of your team\u2019s parts here.

You\u2019ll piece together the strategy that can improve the metrics, you\u2019ll track the OKRs, and your Product Managers will work within their teams to deliver timely updates and new releases. <\/p>\n\n\n\n

Scale and operational efficiency <\/h3>\n\n\n\n

Some CPOs are brought in specifically to build or grow a product team<\/a>, while some sit over the top of an existing group. Either way, as you achieve growth in your product\u2019s user base, you\u2019ll end up with a Product Team that grows alongside it. Ultimately, it\u2019ll be your job to make that growth sustainable.

Your responsibility will be managing ballooning teams so that things stay stable and operational, and that nobody comes out the other end of a scaling-up phase feeling burned out or lost. Perhaps most importantly: changes in the Product Team\u2019s size absolutely cannot negatively affect the product.<\/p>\n\n\n\n

Stakeholder management<\/h3>\n\n\n\n

 The CPO reports to the rest of the C-suite, specifically to the CEO. But they also need to be able to filter everything they\u2019re being told by their cross-discipline team, run it through the product strategy<\/a> mangle, and turn it into stakeholder-friendly messaging. You\u2019ll likely find yourself presenting to external investors, and they\u2019ll want you<\/em> to know what they\u2019ll find important to hear, and what\u2019s extraneous.

As luck would have it, we actually have a great, free template for the perfect product roadmap presentation \u2013 one that\u2019s designed to keep stakeholders engaged, and everyone informed. Check it out below \u23ec:<\/p>\n\n\n\n

\"Free<\/a><\/figure>\n\n\n\n

Team structure and process management<\/h3>\n\n\n\n

One key responsibility of a CPO is to build an environment where your team will thrive and create exceptional products. You need to foster the right workstyle to suit your team and make sure that everyone operates in the same sort of operating system. 

Now the goal of CPO is NOT to micromanage what everyone needs to be doing all the time. Instead, you need to set guardrails that give co-workers rules on how to get their own work done with a certain level of autonomy. This stops workers from coming to you for support constantly, instead, you set parameters and if things go either side of it, then they can flag it. 

By building the principles for which your team works, you can empower your team and help them tackle challenges. For example, if you’re building for a two-sided marketplace and you’ve got to prioritize one type of user experience over the other, if your principle is that speed wins all, that will dictate the solution. However, If the principle is about delivering the happiest user experience, then the team will find a more aligned solution. It\u2019s your job to come up with the best principles. <\/p>\n\n\n\n

Should I become a Chief Product Officer? <\/h2>\n\n\n\n

The role of Chief Product Officer has been the dream for ambitious Product Managers. It\u2019s the end goal, the last rung to climb on the career ladder. But it\u2019s important to ask yourself, is it really the right role for you? 

The benefits of the position are well known. Based on anonymous data from Builtin.com<\/a>, the average wage for a CPO in the U.S. is $230,747 \ud83e\udd11. Of course, the pay range is pretty vast depending on the company you work for, as that average sits between $85,000 and $625,000, but these figures still show that it can be a pretty lucrative job role, especially when you factor in that you could also get additional compensation of up to $85,000 per year. 

But money shouldn\u2019t be the driving factor. You should always work towards a role that you love, and that\u2019s the question you need to ask. Do you love the product <\/strong>side of Product Management or the management <\/strong>side? 

See, the role of CPO sits firmly in the management track. When in this position, you\u2019re going to distance yourself from the nitty-gritty of building products and making features. Instead, you\u2019re managing people, processes, finances, and strategy. If you find the most joy in creating and being involved in product, it may not be the right option for you. 

If you find yourself dreading the idea of managing people and instead want to stay in the thick of it, you can instead consider the IC track of the career ladder. Here, you can work on becoming a product expert, keeping you firmly glued to product development without hindering your career progression. The IC track is catching up on the management career ladder, and there are more and more roles that are on the same level as CPO, giving you more options than ever to grow your career without sacrificing your personal development.<\/p>\n\n\n\n

\"Product<\/figure>\n\n\n\n

You can learn more about the duel track career ladder through Susana Lopes\u2019s insightful talk<\/a> on Mind the Product in 2023. She\u2019s one of the best voices in Product Management and features in our list of the top PMs you should be following. Check out who also made the list below \u2935\ufe0f:<\/p>\n\n\n\n\n

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28 Great Product Leaders and What We Can Learn from Them <\/p>\n <\/div>\n

\n <\/span>\n <\/div>\n<\/a>\n\n\n\n\n

Along with these two tracks you can follow, you may also be in a position where you\u2019re questioning if a specific CPO role is right for you. If you\u2019re reading a job description and are umming and ahhing about if it\u2019s the right fit for you, ask yourself the right questions about the role and the task at hand.<\/p>\n\n\n\n

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\u201cAssess to what extent other Senior leaders – and the board – understand and appreciate product-based business models. If they don\u2019t get product, realistically assess how likely you are to educate them. If the awareness or culture isn\u2019t there, you could be signing up for a thankless and frustrating role.

Be wary, there are plenty of companies that want the benefits of product-based business models without all the baggage that comes with them.\u201d

– Greg Prickril<\/a>, Strategy Product Consultant & Coach<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

What skills do you need to become a Chief Product Officer? <\/h2>\n\n\n\n

1. Leadership<\/h3>\n\n\n\n

CPOs are right near the tippy top of the company structure, so people will naturally turn to them for sage advice and strong leadership. It\u2019s on a Chief Product Officer to have a plan ready for any product-related situation that arises, but also to be on hand to guide members of the wider team through their careers in a more general sense. Everyone, from UX and UI designers to data analysts, will knock on the CPO\u2019s door looking for mentorship, so polish up your leadership skills to be sure you\u2019re ready to deliver on that front. You can learn more about product leadership in the blog below: <\/p>\n\n\n\n\n

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Product Leadership: Autonomy, Alignment, and Psychological Safety.<\/p>\n <\/div>\n

\n <\/span>\n <\/div>\n<\/a>\n\n\n\n\n

2. Strategic thinking<\/h3>\n\n\n\n

The luxury a CPO has over Product Managers is that they\u2019re not quite so in the weeds of the day-to-day sprints. Instead, they have a top-level view to think with Sun Tzu-level tactical prowess about how to drive the product forward. That not only calls for you to understand data and analytical insight but you also need to know what to do with it. CPOs think over the long term so that people with their boots on the ground don\u2019t have to.<\/p>\n\n\n\n

3. Customer and data-mindedness<\/h3>\n\n\n\n

A massive part of that strategic thinking is being able to see the wood for the trees. Is the product you\u2019re currently molding into shape one that customers actually want or need? Does the data support the decisions being made on a UX front? And, if not, how can you nudge things towards more customer-centric outcomes? Being a CPO means being able to kill other people\u2019s darlings if they don\u2019t suit either the overarching vision or the current market, providing that you have the evidence to show that.<\/p>\n\n\n\n

4. Communication<\/h3>\n\n\n\n

The gift of the gab is going to be a beneficial skill for CPOs. In this role, you\u2019re communicating a lot, both up and down the company hierarchy, as well as laterally to other positions of the same seniority as you. You need to be confident and capable of communicating the values of your approach in every which way, using evidence and other tactics to get buy-in and support. <\/p>\n\n\n\n

Do you need qualifications and training to become a Chief Product Officer? <\/h2>\n\n\n\n

The minimum requirement to become a CPO is to have a bachelor\u2019s degree, but more education in related areas of study is going to benefit you in the pursuit of this role. Training in business management and, of course, Product Management are going to be a plus, but the most important thing to become a CPO is experience. 

You need to have been around the block in the product world and have the expertise and knowledge to forge a path in your company and manage the challenges that you\u2019re being brought in to address. 

Of course, you\u2019ll gain the experience the longer you\u2019re in Product Management, but there are ways to fast-track that. If climbing the ladder naturally sounds like a long road, you could try the CPO Accelerator<\/a>, an online school developed by Melissa Perri that specializes in growing product leaders into Chief Product Officers over the course of a few months.<\/p>\n\n\n

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\u201c<\/span>The move from product leader to VP or CPO can be challenging. It takes a whole new set of skills to succeed at the next level, and you may be the first person at your company to hold this seat at the executive table.\u201d\u00a0<\/span><\/p>\n

– Melissa Perri, Product Institute Founder<\/strong><\/p>\n<\/div>\n\n\n\n

If you\u2019re keen to learn more, we spoke with Melissa all about the different roles in Product Ops. Check out the full conversation below \ud83d\udd3d:<\/p>\n\n\n

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[WEBINAR] Product Ops Bootcamp with Melissa Perri. <\/p>\n <\/div>\n

\n Watch now<\/a>\n <\/div>\n<\/div>\n\n\n\n\n

Best advice for an aspiring Chief Product Officer <\/h2>\n\n\n\n

Looking to step into the shoes of a Chief Product Officer? New to the role and keen to hit the ground running? Here\u2019s some advice to give you the best chance to nail the role and make an impact. With thoughts from some of the best Product Leaders and Senior Product professionals, here are our tips to make you a better fit. <\/p>\n\n\n\n

You don\u2019t have to have all the answers<\/h3>\n\n\n\n

You may feel that you need to be a Product Management oracle when in a CPO role, but that\u2019s far from the truth. The sooner you realize that you don\u2019t need to have all the answers, the better you\u2019ll perform. Your goal as a Chief Product Officer is to get the most out of the people around you; the staff you manage. Leverage their knowledge and skills to achieve the outcomes you need.<\/p>\n\n\n\n

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\u201cIt\u2019s not on you to know everything. A good leader is someone who actually speaks up and says, \u2018Hey, I don\u2019t know what\u2019s going on here, but let\u2019s pull together the right people and figure this out.\u2019 

It\u2019s all about how you make use of the people around you. You don\u2019t have to have all the answers: that\u2019s not your job. It\u2019s your job to ask the best questions.\u201d 

–<\/strong> Janna Bastow, <\/strong>Now-Next-Later Creator<\/strong><\/a> & ProdPad CEO<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

Show that you\u2019ve been here before<\/h3>\n\n\n\n

When carving your path as a CPO, especially when you\u2019re interviewing for the position, you want to make sure that you showcase that you\u2019ve walked this road before. That you know how to tackle the challenges you\u2019re being brought in to face, and that you have the tools to tackle them. 

This will improve the confidence your team has in you, and will also make you feel assured that you meet the requirements of the role. This is something that ProdPad webinar guest, Giff Constable, spoke about when discussing the CPO role.<\/p>\n\n\n\n

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\u201cPeople hire people they think have seen the movie they\u2019re going through or think they\u2019re about to go through. That\u2019s what they\u2019re looking for. What kind of CPO are you, what movies have you seen?

Everyone\u2019s looking for that safe pair of hands. Present the stories that speak to these problems so that the hiring managers think, \u2018Ah, this person can help me\u2019. Then you\u2019ve got to decide, do I want to go through that movie again?

– Giff Constable, Ex-Chief Product Officer<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

Want to know what other advice Giff had to say? Check out the on-demand webinar below to get a detailed overview of what you need to do to become a CPO \ud83d\udc47:<\/p>\n\n\n

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[WEBINAR} What it Takes to Be a Chief Product Officer (CPO) with Giff Constable <\/p>\n <\/div>\n

\n Watch now<\/a>\n <\/div>\n<\/div>\n\n\n\n\n

You\u2019re creating a system, not a product <\/h3>\n\n\n\n

The role of CPO is a step removed from Product Management and product development. No longer will you be building solutions, but instead you\u2019re creating the system and process that your team will follow to build that product. 

It\u2019s your responsibility to create the principles that are to be followed that dictate how your product is being crafted. You\u2019re building the road that the team below you will drive on, not the car they\u2019ll use to travel on it. <\/p>\n\n\n\n

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\u201cYou are a business leader first and foremost. Product is a means to an end and it\u2019s your job to create a system (assuming it\u2019s not there already) for your team to succeed by driving product success. That success is tied to business results, not simply product outcomes.\u201d

– <\/strong>Saeed Khan<\/strong><\/a> – Product Management Advisor<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

Work on your product team structure<\/h3>\n\n\n\n

In the CPO role, you\u2019re the guiding light for your team, so you need to understand how these teams operate and build a structure that they can excel within. The best way to do this is to craft a killer Product Team structure<\/a> that brings the best out of your staff and co-workers. You\u2019re all pulling towards the same goal, and it\u2019s your main focus to ensure that the goal is understood and aligned in every team or squad. <\/p>\n\n\n\n

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\u201cMy advice for someone stepping into a CPO role is to prioritize cross-functional collaboration. As a CPO, you need to deeply understand the goals and challenges of teams like Sales, Marketing, and Engineering to ensure alignment across the organization. 

Regular touchpoints, aligning objectives, and creating strong feedback loops help keep everyone working toward shared goals. Empathy is key. Spend time with other teams, understand their challenges, and facilitate collaborative problem-solving.\u201d

– <\/strong>Bernhard Hecker<\/strong><\/a>, CPO & Product Mentor<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

Trust your gut<\/h3>\n\n\n\n

When you become a CPO, now is not the time to have doubt and a crisis in confidence. You need to be assured in your abilities and process when you become a Chief Product Officer. Of course, that\u2019s easier said than done. 

You\u2019re trying to get buy-in from other roles, so you need convictions in your work and what you do. If that voice in the back of your head starts sounding negative, you can work on shutting it up by doing research and finding data to back up your decisions. You could also seek to find a mentor or consulate to provide guidance and a soundboard to bounce ideas and concerns against. <\/p>\n\n\n\n

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\u201cSetting up the product organization that the company requires takes expertise, a plan, buy-in, focus, and a lot of patience. No room for self-doubts. It\u2019s very lonely at the top, so you\u2019ll have a hard time finding a neutral person to discuss challenges with. Worth seeking a mentor or coach.\u201d

– <\/strong>Stephanie Leue<\/strong><\/a>, Product Executive, Advisor and Coach<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

Always remember that you\u2019re dealing with people <\/h3>\n\n\n\n

You need people skills to do well as a CPO. Never forget that you\u2019re managing human beings. You need to approach your work with empathy and with a focus on how to make everyone excel and produce their best work. You\u2019re not there to solve problems for your team, but give them the tools to avoid the problems in the first place. It\u2019s like that proverb, give someone a fish, and they\u2019re fed for a day. Teach them to fish, and they\u2019re fed for a lifetime.<\/p>\n\n\n\n

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\u201cRealize that 100% of your job is about the people and how to get everyone rowing in the same direction. The most important skill you can develop is being able to avoid the temptation of putting down the fires you see in front of you. Instead, focus on patterns and solve the root cause.

– <\/strong>Francesca Cortesi<\/strong><\/a>, CPO and Product Advisor<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

Climbing the ladder<\/h2>\n\n\n\n

Becoming a CPO is an attractive option for many Product Managers, and can be the pinnacle of your career, the driving force behind all the hard work. Becoming a Chief Product Officer is no small feat – it requires leadership, strategy, and a keen understanding of both product and people. As a CPO, you’re no longer just building a product, you’re building the system that helps your team thrive. It\u2019s a role that demands you balance vision with practicality, empowering your team to innovate while keeping the company\u2019s goals at the forefront.

A key responsibility of a Chief Product Officer is to create the structure and process that your team works to. This includes selecting the best tools to drive progress. ProdPad is a tool that can make your team more effective and help you become a better Product professional. Try it out for free and see how it can improve your process. <\/p>\n\n\n

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Try ProdPad for free, no credit card required. <\/p>\n <\/div>\n

\n Start trial<\/a>\n <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

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