{"id":78311,"date":"2022-05-20T16:38:14","date_gmt":"2022-05-20T15:38:14","guid":{"rendered":"https:\/\/www.prodpad.com\/?p=78311"},"modified":"2025-01-13T16:25:52","modified_gmt":"2025-01-13T16:25:52","slug":"how-to-get-customer-feedback","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/how-to-get-customer-feedback\/","title":{"rendered":"How to Get Customer Feedback From Colleagues"},"content":{"rendered":"\n

Product management thrives on being able to get customer feedback<\/a> from all kinds of sources, especially customers. So it\u2019s important to create feedback channels through customer-facing teams, which can capture all the user insight that filters through those sales and support conversations.<\/p>\n\n\n\n

The problem is that these other teams are really busy with their own tasks, focused on hitting their own quotas and goals, particularly Sales. It\u2019s a challenge to make space for internal feedback to Product \u2013 but it\u2019s possible!<\/p>\n\n\n\n

Similar to my post about product feedback from Customer Support<\/a>, here I\u2019ll explore the challenges of getting input from the Sales team and how to create a two-way collaboration that benefits both sides.<\/p>\n\n\n\n

\"how<\/figure>\n\n\n\n

Understand the other side<\/h2>\n\n\n\n

Let\u2019s start off with some empathy, shall we?<\/p>\n\n\n\n

Often, from Product\u2019s perspective, it seems like Sales just doesn\u2019t see the value in how to get customer feedback. This might be the case. Maybe they don’t think it\u2019s their place, or they don\u2019t think it’s their job. Which is fair! They do have a point.<\/p>\n\n\n\n

As a product person, I wondered why other teams wouldn\u2019t take the time to tell us all the stuff they were hearing from customers. It can be frustrating. But in my roles since, I often think to myself, \u201cWhen am I supposed to do this? They want me to send a bug report or fill a form in a certain way. I haven\u2019t got time for that!\u201d<\/p>\n\n\n\n

It\u2019s difficult to find the time and motivation to provide feedback to another team \u2013 especially when it doesn\u2019t seem core to your role, and when your pay doesn\u2019t depend on it. <\/p>\n\n\n\n

Consider how your sales team is compensated. They\u2019re often paid by commission, which means their income isn’t guaranteed like yours. If they want to make the amount of money they\u2019re expecting and have planned for, then they better hustle \u2013 and stay focused. Keeping differences like this in mind will help as you build a better relationship with the sales team<\/a>.<\/p>\n\n\n\n

So, with that said, we want to do two things:<\/p>\n\n\n\n