{"id":5017,"date":"2017-08-08T09:25:16","date_gmt":"2017-08-08T08:25:16","guid":{"rendered":"https:\/\/www.prodpad.com\/?p=5017"},"modified":"2023-02-10T15:49:54","modified_gmt":"2023-02-10T15:49:54","slug":"contact-profiles","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/contact-profiles\/","title":{"rendered":"How To Make The Most Out Of Contact Profiles"},"content":{"rendered":"\n

Between CRMs, helpdesks and customer intelligence software, there\u2019s an enormous amount of data about your customers that you could get lost in for hours.

But we\u2019re product people<\/a>, and none of these tools quite capture the handful of unique criteria we refer back to early and often to help us make product decisions.

That\u2019s why we think Contact Profiles will help you scratch a certain itch by helping you run your customer intelligence specially through a product lens.<\/p>\n\n\n\n

The Anatomy of a Contact Profile<\/h2>\n\n\n\n

A Contact Profile is a record of an individual user or customer designed to help you track the criteria important to you as a product manager. <\/a><\/span><\/p>\n\n\n\n

The Basics<\/h3>\n\n\n
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\"Contact<\/figure>\n<\/div>\n\n\n

Tags<\/h3>\n\n\n\n

Tags help you organize customers based on your own criteria that play an important role in your product decisions. (More on that later.)<\/p>\n\n\n

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\"Tagging<\/figure>\n<\/div>\n\n\n

Personas<\/h3>\n\n\n\n

Personas help you assign and track real users under the valuable user types you refer to throughout product development.<\/p>\n\n\n

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\"Personas<\/figure>\n<\/div>\n\n\n

CRM Link<\/h3>\n\n\n\n

As you\u2019ll see, contact profiles are not meant to replace a CRM – but we do include a place for you to link to your CRM if you want to keep additional background information handy.<\/p>\n\n\n

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\"CRM<\/figure>\n<\/div>\n\n\n

Put customer intelligence into your own hands<\/h2>\n\n\n\n

With just a handful of individual profiles, you can level up very quickly to deeper, more powerful insights into your customer base.<\/p>\n\n\n\n

Go beyond individuals: filter feedback by persona<\/h3>\n\n\n
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\"Filter<\/figure>\n<\/div>\n\n\n

At a product company, the challenge is to deliver a product that serves many, not just a handful of vocal customers. We\u2019ve introduced the ability to filter feedback by persona to help you fight that tendency to focus on the \u201csmall picture.\u201d

With personas, you can zoom out and review customer feedback<\/a>\u00a0by segment, so you can understand the needs of a similar group of users as a whole.

So how does this work in practical terms? Here’s an example of how we use this at ProdPad:

We know that our customers, Adam and Liz are Power Users – a very important segment for our business – and we\u2019ve marked them as such in ProdPad. <\/span>

When they submit new feedback, we\u2019re able to track it along with feedback from all our other Power Users. We can then investigate what advanced functionality Power Users across our customer base are asking for.<\/span><\/p>\n\n\n\n

Use tags to create custom segments<\/h3>\n\n\n\n

Tags are really useful for tracking relevant criteria that can\u2019t be captured via our defaults.  <\/span><\/p>\n\n\n\n

Roles and specializations<\/h4>\n\n\n\n

For example, my job title is UX Designer, but there are dozens of different types of design. If you wanted to track this distinction formally, you could tag me as \u201cProduct Design,\u201d \u201cUI Design\u201d or simply \u201cDesign.\u201d <\/span>

This way, you can actually drill down to see what different *kinds* of designers are asking for.\u00a0<\/span><\/p>\n\n\n

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\"how<\/figure>\n<\/div>\n\n\n

Special groups, industries and fields<\/h4>\n\n\n\n

You can also use tags to help you quickly filter for feedback on specific product areas, like integrations: <\/span>

There are a number of subjective ways to track individual users outside of the bio: <\/span><\/p>\n\n\n\n