{"id":4400,"date":"2016-12-06T11:43:27","date_gmt":"2016-12-06T11:43:27","guid":{"rendered":"http:\/\/www.prodpad.com\/?p=4400"},"modified":"2023-02-09T16:46:00","modified_gmt":"2023-02-09T16:46:00","slug":"phased-rollout-strategy","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/phased-rollout-strategy\/","title":{"rendered":"Phased Rollouts &#8211; What 7 Product Leaders Want You To Know"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">A phased rollout is a launch plan broken down into parts, so that you can develop and launch significant things like a feature set or architectural change in sequential phases. It gives you time to iterate your team\u2019s work for a better final product, but it also gives your customers enough time to lose interest in your big investment. <\/span><br><br><span style=\"font-weight: 400;\">\u201cShip early, ship often\u201d is the kind of mantra that that makes launching new products seem almost intuitive. Launch first, iterate later; move fast and break things.<\/span><br><br><span style=\"font-weight: 400;\">But if what you\u2019re taking on is big and cumbersome &#8211; updating from older technology to a new codebase, for example &#8211; \u00a0that kind of advice has never really cut it. <\/span><br><br><span style=\"font-weight: 400;\">When we surveyed a handful of experienced product managers, we found that when the stakes are high, they\u2019re busy answering bigger questions: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><span style=\"font-weight: 400;\">\u201cIs the cost of taking significantly longer to roll this out worth the time we lose in market?\u201d <\/span><\/em><\/li>\n\n\n\n<li><em><span style=\"font-weight: 400;\">\u201cAre customers willing to sacrifice having an incomplete solution when there is a promise of more to come?\u201d<\/span><\/em><\/li>\n\n\n\n<li><em><span style=\"font-weight: 400;\">\u201cAre there any potential downsides to not shipping the whole feature at once?\u201d<\/span><\/em><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">And when an important new feature is too big to fit neatly into one complete release, they start planning a phased rollout. <\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><span style=\"font-weight: 400;\">So should you do it? Here are 7 product managers on how they approach the juggling act of a phased rollout.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-robert-anderson-vp-product-management-at-idera\">1. <a href=\"https:\/\/twitter.com\/RAndersonTexas\">Robert&nbsp;Anderson<\/a> &#8211; VP Product Management at&nbsp;<a href=\"https:\/\/twitter.com\/Idera_Software\"><span style=\"font-weight: 400;\">IDERA<\/span><\/a><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/v-1-600x300.png\" alt=\"phased implementation plan \" class=\"wp-image-4416\" title=\"phased implementation plan \"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-in-an-agile-world-when-is-the-right-time-to-put-a-phased-rollout-on-your-product-roadmap\">Q: In an agile world, when is the right time to put a&nbsp;phased rollout on your product roadmap?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I look at a phased approach when the total work required is large and I am looking to deliver quicker incremental value to my customers. <\/span><br><br><span style=\"font-weight: 400;\">For example, a phased approach is ideal with an enterprise product when I\u2019m making significant performance and stability improvements to the product. However, I\u2019m also not promising users that we will deliver perfect product performance in one release. This allows me to measure the impact of Phase 1 so I can be smarter in planning Phase 2. <\/span><br><br><span style=\"font-weight: 400;\">I can also show my customers that the roadmap item is more than just a talking point because they can see I am putting my money where my mouth is. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-how-does-the-length-of-product-development-cycles-factor-into-a-phase-1-phase-2-approach\">Q: How does the length of product development cycles factor into a Phase 1\/Phase 2 approach?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You should consider this when you want to avoid long development cycles. Long development cycles lead to disinterested customers and give you only a limited window to correct mistakes. You should also consider phased delivery when you want to gather feedback on a specific feature in order to refine and improve later phases. <\/span><br><br><span style=\"font-weight: 400;\">Finally, you should consider phased delivery when you\u2019re working on architectural changes, in order to limit the number of disruptive changes to your product. Users typically digest change better in chunks than one big change.<\/span><br><br>Keep in mind that unless you\u2019re working with a SaaS product, your users may never upgrade from Phase 1 to Phase 2. So never deliver a product with phase 1 features that couldn\u2019t work independently of Phase 2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-what-are-your-best-practices-for-communicating-a-phased-approach-to-users\"><b><\/b>Q: What are your best practices for communicating a&nbsp;phased approach to users?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I think that it is important to make sure you can articulate a clear (and simple) story to your customers about the outcome of your plan. Of course, the reality of what you deliver needs to match that story. <\/span><br><br><span style=\"font-weight: 400;\">Be open with your users about why you are not releasing everything at once and be clear that their feedback will influence what you deliver in the next phase if it helps improve your understanding of the problem.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-nadia-barbot-product-manager-at-about-me\">2. <a href=\"https:\/\/twitter.com\/naja2183\">Nadia Barbot<\/a>\u00a0&#8211; Product Manager at\u00a0<a href=\"http:\/\/www.about.me\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">About.me<\/span><\/span><\/a><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2-600x300.png\" alt=\"phased approach implementation\" class=\"wp-image-4423\" title=\"phased approach implementation\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-how-feasible-are-phase-1-phase-2-approaches-in-2017\">Q: How feasible are Phase 1\/Phase 2 approaches in 2017?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In a world of competing priorities, Phase 1\/Phase 2 timelines are pretty common and often necessary. It can be tricky because stakeholders internally may want the feature to be finished in one swoop, but managing through multiple phases can be done successfully for everyone.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-what-s-the-perfect-opportunity-to-launch-something-new-in-phases-are-there-any-risks\">Q: What\u2019s the perfect opportunity to&nbsp;launch something new&nbsp;in phases?&nbsp;Are there any risks?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The phased approach is useful when you launch brand new features or integrations that didn&#8217;t exist before. These often\u00a0require a few phases to become a complete solution, but you can set milestones to help the team see progress, celebrate wins, and keep up their momentum through the next phase.<\/span><br><br>Major UI changes or site relaunches are not ideal for phasing. Customers need to continue to be able to use your solution or solve their problem while you are launching your features, so phasing can be dangerous here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-what-are-your-best-practices-for-planning-and-delivering-a-phase-1-phase-2-approach\">Q: What are your best practices for planning and delivering a Phase 1\/Phase 2 approach?<\/h3>\n\n\n\n<p>Since developers so often work in agile-like cycles these days, my team has even separated the dev launch from the marketing launch. This allows us to quietly coordinate multiple dev launches while planning one big marketing launch for that entire phased rollout.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">If you are launching something new that impacts user experience, you likely will have to grandfather your Phase 1 users into Phase 2 (might need to give them the Phase 2 enhancements for free, etc).<\/span><\/li>\n\n\n\n<li>Build a measurement plan for each phase, not just the final phase; this is key to keeping momentum because you can show your teams and the company that you are hitting goals along the way.<\/li>\n\n\n\n<li>Collect feedback on Phase 1 as soon as it is out, and include time in your Phase 2 plan (alongside the new features you put in this phase) to make changes based on users&#8217; feedback.<\/li>\n\n\n\n<li>Communicate a ton. How will Phase 1 get us&nbsp;to our goals &amp; long term vision? How will Phase 2 build on this?<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-larkin-plaeger-mccollum-product-consultant\">3. <a href=\"https:\/\/twitter.com\/larkinpm\">Larkin Plaeger-McCollum<\/a><b>&nbsp;<\/b>&#8211; Product Consultant<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/3-600x300.png\" alt=\"phased rollout strategy\" class=\"wp-image-4422\" title=\"phased rollout strategy\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-what-are-some-ways-to-stay-agile-during-phased-development\">Q: What are some ways to stay agile during phased development?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A phased rollout plan can give you a false sense of certainty of your plans after the initial launch.<\/span><br><br><span style=\"font-weight: 400;\">It creates the temptation to not plan your product as thoughtfully as possible, because it\u2019s easy to add features to Phase 2 that aren\u2019t truly critical because the next phase\u00a0feels distant. Conversely in Phase 2, it\u2019s tempting to rely on your initial plans rather than reevaluating with fresh eyes based on your most recent data and observations.<\/span><br><br><span style=\"font-weight: 400;\">When a feature set really does require a multi-step rollout, you need extra discipline to stay agile. You also need to keep reevaluating your plans throughout the product development process in light of what you learn from the initial launch.<\/span><br><br><span style=\"font-weight: 400;\">When considering a phased rollout, define what features are essential to your product regardless of rollout strategy. If you and your engineering team still agree that multiple phases are necessary, make sure to stay alert during each phase to new information that can improve your plan.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-what-are-the-drawbacks-of-a-phased-approach-how-do-you-avoid-them\">Q: What are the&nbsp;drawbacks of a phased approach? How do you avoid them?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When possible, I prefer to think of a development process as a single launch of a product followed by ongoing improvements, rather than discrete phases. This may be a minor semantic difference but it helps keep your mindset agile and focused on learning at each stage of its development.<\/span><br><br><span style=\"font-weight: 400;\">Another danger of a phased rollout is that you lose sight of your core goal, which is to solve a certain problem for your user.<\/span><br><br><span style=\"font-weight: 400;\">To be successful, make sure you keep that core goal well defined and that you return to it at each stage of the project to confirm that you\u2019re still geared toward solving that user problem.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-how-should-a-product-manager-plan-a-phased-rollout-with-their-development-team\">Q: How should a product manager&nbsp;plan a phased rollout with their development team?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Close coordination with developers is essential. Sometimes your initial product-based take on logical phases is challenging from a dev perspective or would actually increase overall project scope. It\u2019s also important for the dev team to have a view of the long-term feature plan to architect Phase 1 in a way that makes future additions easy.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-michael-hopkin-product-consultant-at-lead-on-purpose\">4. <a href=\"https:\/\/twitter.com\/michaelrhopkin\">Michael Hopkin<\/a><b>&nbsp;<\/b>&#8211; Product Consultant at <a href=\"http:\/\/www.leadonpurpose.com\">Lead On Purpose<\/a><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/4-600x300.png\" alt=\"phased approach benefits\" class=\"wp-image-4421\" title=\"phased approach benefits\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-phased-rollout-when-is-it-a-good-time\">Q: Phased rollout &#8211; when is it a good time?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The phased approach works well when the initial phase offers enough value that people will use it. It&#8217;s much more common these days with the increased emphasis on creating MVPs.<\/span><br><br><span style=\"font-weight: 400;\">If the product is complex or if customers will not use the product until both phases are complete, I wouldn\u2019t recommend the phased approach.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-what-would-you-tell-a-colleague-considering-a-phased-approach\">Q: What would you tell a colleague considering a phased approach?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I&#8217;d tell them to take a hard look at your market, talk to people\/companies and find out how they will use your product. If they\u2019re willing to get started with limited functionality, it&#8217;s likely a good candidate for a phased approach.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-virgilia-pruthi-product-and-strategy-leader-at-amazon-business\">5. <a href=\"https:\/\/twitter.com\/VirgiliaKaur\">Virgilia Pruthi<\/a><b>&nbsp;<\/b>&#8211; Product and Strategy Leader at <a href=\"https:\/\/twitter.com\/amazonbusiness\">Amazon Business<\/a><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/v-5-600x300.png\" alt=\"phased rollout plan\" class=\"wp-image-4427\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-what-s-the-best-way-to-communicate-a-phased-rollout-to-users\">Q: What&#8217;s the best way to&nbsp;communicate&nbsp;a phased rollout to users?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Roadmaps are super tricky, especially for SaaS companies. From my experience, indicating what problem you will be solving or a theme is a way to ensure you don&#8217;t end up getting caught up in the solution early on. <\/span><br><br><span style=\"font-weight: 400;\">As we all know, these things can change. Focus on the experimentation and less on the roadmap language.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-should-you-specifically-mention-a-phased-rollout-on-the-product-roadmap\">Q: Should you specifically mention a phased rollout on the product roadmap?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I&#8217;m personally not a fan of anything other than a themed approach to features and architectural changes. Focus on what problem you&#8217;re looking to solve, and articulate to clients\/customers what they can expect and why.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-dave-mathias-associate-at-tigerrisk\">6. <a href=\"https:\/\/twitter.com\/DaveMathias\">Dave Mathias<\/a><b>&nbsp;<\/b>&#8211; Associate&nbsp;at&nbsp;<a href=\"http:\/\/www.tigerrisk.com\">TigerRisk<\/a><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/6-600x300.png\" alt=\"phased adoption\" class=\"wp-image-4419\" title=\"phased adoption\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-what-would-you-say-justifies-a-taking-a-phased-approach-to-product-features-or-architectural-changes\">Q: What would you say justifies a taking a phased approach to product features or architectural changes?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It is all about the customer. A phased approach is best when: <\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A major segment of your customers would prefer features or architectural changes to be phased<\/li>\n\n\n\n<li>Each phase is geared at uniquely different customer segment and working on them in phases allows you to focus on one segment at a time.<\/li>\n<\/ol>\n\n\n\n<p>View a phased approach from the shoes of your current and future customers and you won&#8217;t go wrong.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-in-what-scenarios-do-you-recommend-considering-a-phased-rollout\">Q: In what scenarios do you recommend considering a&nbsp;phased rollout?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Generally I have used a Phase 1\/Phase 2 timeline on a roadmap when balancing different customer priorities against limited resources. The key is to just make sure you break down each phased deliverable into a complete use case for a feature. <\/span><br><br><span style=\"font-weight: 400;\">If a product is not attractive to your customers or future customers until a feature or architectural change is complete, then a phased approach is not the right option.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-michael-smart-managing-principal-egress-solutions\">7. <a href=\"https:\/\/twitter.com\/Mike_Smart\">Michael Smart<\/a><b>&nbsp;<\/b>&#8211;&nbsp;Managing Principal, <a href=\"http:\/\/egresssolutions.net\/\">Egress Solutions<\/a><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/7-600x300.png\" alt=\"phased rollout advantages and disadvantages\" class=\"wp-image-4418\" title=\"phased rollout advantages and disadvantages\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-when-is-the-time-right-for-a-phased-rollout\">Q: When is the time right for a&nbsp;phased rollout?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have a complicated feature that\u00a0can be broken into story points that stand on their own, you have a good candidate for a phased rollout. If the feature has dependencies, but partial functionality will gain market acceptance, you can still consider moving forward with it. <\/span><br><br><span style=\"font-weight: 400;\">However, I would not recommend a phased approach for any feature that if delayed, might jeopardize the expected market acceptance or the expected market share growth.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-do-product-teams-ever-scrap-phase-2\">Q: Do product teams&nbsp;ever scrap Phase 2?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Very often, phased rollouts aren\u2019t completed. There are other times when the additional story points just get dropped. If this is in response to a <\/span><a href=\"https:\/\/www.prodpad.com\/blog\/every-pm-needs-flux-capacitor\/\"><span style=\"font-weight: 400;\">conscious pivot or new market insight<\/span><\/a><span style=\"font-weight: 400;\">, that&#8217;s great!&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-takeaway\">The Takeaway<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There are always pitfalls to launching a new feature, but hopefully the experiences of these product leaders gives you a sense of what really needs your attention when you&#8217;re planning\u00a0a phased rollout. \u00a0Got well-defined goals? Development themes? Have you set up proper expectations your customers?<\/span><br><br>Then you&#8217;re already\u00a0on the right track.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>This is a guest post by&nbsp;<strong><a href=\"https:\/\/twitter.com\/MattAndersonUT\">Matt Anderson<\/a>,&nbsp;<\/strong>a pr<b><span style=\"font-weight: 400;\">oduct manager for a suite of mobile apps in Salt Lake City, UT and&nbsp;<\/span><\/b><b><a href=\"https:\/\/twitter.com\/Li_Li_D\">Alicia Dixon<\/a>&nbsp;<\/b>is<span style=\"font-weight: 400;\">&nbsp;Senior Mobile Product Manager at Hilton Worldwide.&nbsp;<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A phased rollout is a launch plan broken down into parts, so that you can develop and launch significant things like a feature set or architectural change in sequential phases.&hellip;<\/p>\n","protected":false},"author":16,"featured_media":4414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[14,142,158],"pp_uni_tag":[],"class_list":["post-4400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-leadership","tag-agile","tag-phased-rollout","tag-product-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Phased Rollout Approach of 7 Product Leaders<\/title>\n<meta name=\"description\" content=\"What is a phased rollout? Learn what 7 product experts have to say about breaking down your next major product launch into multiple phases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodpad.com\/blog\/phased-rollout-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What 7 Product Leaders Want You To Know About Phased Rollouts\" \/>\n<meta property=\"og:description\" content=\"&quot;Phase rollouts are easy!&quot; - No one, ever.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodpad.com\/blog\/phased-rollout-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"ProdPad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ProdPad\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-06T11:43:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-09T16:46:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2016\/12\/kvd36nrfjl4-ashley-knedler-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1695\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Anderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What 7 Product Leaders Want You To Know About Phased Rollouts\" \/>\n<meta name=\"twitter:description\" content=\"&quot;Phase rollouts are easy!&quot; - No one, ever.\" \/>\n<meta name=\"twitter:creator\" content=\"@prodpad\" \/>\n<meta name=\"twitter:site\" content=\"@prodpad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Anderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Phased Rollout Approach of 7 Product Leaders","description":"What is a phased rollout? 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