{"id":4345,"date":"2016-10-24T21:53:12","date_gmt":"2016-10-24T20:53:12","guid":{"rendered":"http:\/\/www.prodpad.com\/?p=4345"},"modified":"2023-02-09T16:34:52","modified_gmt":"2023-02-09T16:34:52","slug":"how-to-say-no-politely","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/how-to-say-no-politely\/","title":{"rendered":"There&#8217;s One Bulletproof Way To Politely To Tell Your Customers \u201cNo\u201d"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">There\u2019s a growing feel-good<\/span> <a href=\"https:\/\/www.groovehq.com\/support\/how-to-say-no-to-customers\"><span style=\"font-weight: 400;\">philosophy in customer support<\/span><\/a><span style=\"font-weight: 400;\"> that manages to be both enormously unhelpful and ineffective at once:\u00a0\u201cWhen you want to be honest and helpful, there are situations when you need to say \u201cno\u201d and make it clear.\u201d<\/span><br><br><span style=\"font-weight: 400;\">In other words, hang up on your customer&#8230;politely?<\/span><br><br><span style=\"font-weight: 400;\">I can\u2019t imagine how we would have ever built a customer base at ProdPad if we took that kind of advice. Telling a customer &#8216;no&#8217;, or what you can\u2019t or won\u2019t do for them is not customer success. It\u2019s lazy customer support.<\/span><br><br><span style=\"font-weight: 400;\">At ProdPad, we don\u2019t see customer requests <\/span><a href=\"https:\/\/www.prodpad.com\/blog\/dont-take-every-feature-request-seriously\/\"><span style=\"font-weight: 400;\">as something to be accepted or denied<\/span><\/a><span style=\"font-weight: 400;\">. We don\u2019t even use the word \u201cno\u201d with our customers. We process every request that comes our way as: <\/span><br><br><strong>a.) An opportunity to educate our customers <\/strong><br><br><strong>b.) Feedback for us<\/strong><br><br><span style=\"font-weight: 400;\">Then we use that to either to<\/span><a href=\"https:\/\/www.prodpad.com\/blog\/our-product-roadmap-is-public-and-people-love-it\/\"><span style=\"font-weight: 400;\"> communicate what we can do for them<\/span><\/a><span style=\"font-weight: 400;\"> and how we can solve their problem or log it as feedback to help us improve our product.<\/span><br><br>There is a constructive space in between \u201cyes\u201d and \u201cno\u201d &#8211; here\u2019s how we\u2019re using it to grow our business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-serve-up-an-order-of-options\"><span style=\"font-weight: 400;\">Serve up an order of options&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If anyone would have to say \u201cnope, sorry\u201d a lot, it\u2019s me. <\/span><br><br><span style=\"font-weight: 400;\">People come to ProdPad expecting the same project management features they see in <\/span><a href=\"https:\/\/www.prodpad.com\/blog\/roadmap-versus-release-plan\/\"><span style=\"font-weight: 400;\">all the other product roadmap tools they\u2019re looking into<\/span><\/a><span style=\"font-weight: 400;\">. And when they don\u2019t find it, they email us: <\/span><br><br><span style=\"font-weight: 400;\">\u201cHey, where can I set up a timeline or a Gantt chart on my roadmap?\u201d<\/span><br><br>I could answer that in one of two ways:<br><br><b>Option 1:<\/b><br><br><em><span style=\"font-weight: 400;\">\u201cNo sorry, we don\u2019t have Gantt charts because that falls under release planning and project management. Our software doesn\u2019t support these functions.\u201d<\/span><\/em><br><br><b>Option 2:<\/b><br><br><i><span style=\"font-weight: 400;\">\u201cHi Lance,<\/span><\/i><br><br><i><span style=\"font-weight: 400;\">Thanks for getting in touch!<\/span><\/i><br><br><i><span style=\"font-weight: 400;\">We don&#8217;t have dates on our roadmap, as we find it helps keep the purpose of the roadmap focused. <\/span><\/i><br><br><i><span style=\"font-weight: 400;\">The roadmap is meant to show you which areas of focus (sometimes called Themes in the Agile world) you&#8217;ll be working on at various time intervals.) We stick to the time horizons of &#8216;Current&#8217;, &#8216;Near Term&#8217; and &#8216;Future&#8217; (though these can be renamed) as they are more appropriate for a roadmap than a 4-quarter style or detailed release plan. We wrote a little about this here:<\/span><\/i><br><br><i><span style=\"font-weight: 400;\">&#8211; <\/span><\/i><a href=\"https:\/\/www.prodpad.com\/blog\/roadmapping-without-dates\/\"><i><span style=\"font-weight: 400;\">Roadmapping without dates<\/span><\/i><\/a><br><br><i><span style=\"font-weight: 400;\">&#8211; <\/span><\/i><a href=\"https:\/\/www.prodpad.com\/blog\/how-to-build-a-product-roadmap-everyone-understands\/\"><i><span style=\"font-weight: 400;\">How to build a product roadmap everyone understands<\/span><\/i><\/a><br><br><i><span style=\"font-weight: 400;\">Essentially, we&#8217;re differentiating between a roadmap and a Gantt chart, which is project management functionality that we don&#8217;t touch. Instead, we integrate with a bunch of great tools, like JIRA, Pivotal Tracker, Rally, etc. which do make for great project management tools!<\/span><\/i><br><br><i><span style=\"font-weight: 400;\">That being said, once they&#8217;ve been completed, adding a date and allowing for a field where you can write some details about the project.\u201d<\/span><\/i><br><br><span style=\"font-weight: 400;\">Which one do you think does better? Option 2 routinely gets us customers who respond thoughtfully back:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u201dHmm, never thought of it that way\u201d<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u201dThanks for sending me these resources, I will look into this and get back to you!\u201d<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dig-deeper-to-find-out-what-they-really-need\"><span style=\"font-weight: 400;\">Dig deeper to find out what they really need<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The truth is that customers usually have no idea what the solution to their problem is &#8211; all they know is that they\u2019re having one.<\/span><br><br><span style=\"font-weight: 400;\">This is how we bring potential customer over to our side. We take the time to communicate that we don\u2019t lack functionality, we\u2019re just solving the problem differently.<\/span><br><br><span style=\"font-weight: 400;\">There\u2019s another good reason to avoid Option 1: People don\u2019t respond well to the word \u201cno.\u201d <\/span><br><br>Starting off an interaction with a denial or refusal kicks off a biological process in your customer\u2019s brain: the brain releases dopamine, which fuels anger and disappointment.<br><br>That flood of emotion overwhelms their logical reasoning, making them both unable and unwilling to listen to whatever you might say next. However, if you position yourself and your words to show your customer that you\u2019re capable of helping them, they are more willing to stay and listen.<br><br><span style=\"font-weight: 400;\">It would be the same if you go to a restaurant and they were out of your favorite dish. You would be annoyed if the waiter just told you, \u201cSorry, we don\u2019t have that!\u201d <\/span><br><br><span style=\"font-weight: 400;\">But if he\u00a0explained that it was a seasonal dish and the ingredients aren&#8217;t available, you could understand that. Any reasonable person would. <\/span><br><br><span style=\"font-weight: 400;\">A good waiter would follow up by asking what else you like in order to recommend an alternative. That would demonstrate that they know the menu well and care about your experience. You would trust their judgment and you might even relax a little, opening you up to trying out this new dish.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"266\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/waitress.gif\" alt=\"waitress\" class=\"wp-image-4347\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-position-yourself-as-a-trusted-resource-problem-solver\"><span style=\"font-weight: 400;\">Position yourself as a trusted resource, problem solver<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">I\u2019ve found that when you don\u2019t keep \u201cno\u201d as a fallback option, you end up having more productive conversations and they do generally result in sales or upgrades. (There\u2019s a reason my former employer Apple has <\/span><a href=\"http:\/\/observer.com\/2011\/06\/the-vocabulary-of-working-at-an-apple-store-the-word-unfortunately-should-not-pass-your-lips\/\"><span style=\"font-weight: 400;\">such a stringent vocabulary policy<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><br><br><span style=\"font-weight: 400;\">They also open doors over time. Here are some ways we\u2019ve won customers: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">They were impressed with the way we listen and respond to the particulars of their situation&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">They were referred to us by another customer who specifically cited how helpful we were<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">But what if even after all these conversations, you really can\u2019t help them with what they need? <\/span><b>Thank them for getting in touch with you and let them know you\u2019ll log it in as feedback.<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/saying-no-3-1.png\" alt=\"How to say no\" width=\"583\" height=\"347\"\/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Not only does this help your customers feel heard and appreciated, it\u2019s also generally an excellent practice to follow at a product company.<\/span><br><br><span style=\"font-weight: 400;\">We use our own tools &#8211; <\/span><a href=\"https:\/\/www.prodpad.com\/\"><span style=\"font-weight: 400;\">ProdPad<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/www.prodpad.com\/features\/customer-feedback\/customer-feedback-portal\/\"><span style=\"font-weight: 400;\">Customer Feedback Portal<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; to log customer feedback and link them to ideas in our product backlog. <\/span><br><br><span style=\"font-weight: 400;\">This way, these customer comments surface again during product planning sessions. We all see them, we all think about them, and our product managers actively consider them <\/span><a data-wplink-edit=\"true\" href=\"https:\/\/www.prodpad.com\/pricing\/\"><span style=\"font-weight: 400;\">as they\u2019re developing product specs and setting out priorities<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><br><br><span style=\"font-weight: 400;\">The remarkable thing is, customers do notice and appreciate your efforts when you take care of them. We see our approach pay off in a very tangible way through our customer surveys.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/feedback-2-600x157.png\" alt=\"positive customer feedback \" class=\"wp-image-4348\"\/><\/figure>\n<\/div>\n\n\n<p>When you listen to your customers, they walk away with a solution in their hands and you walk away with another great rating. Everyone wins!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a growing feel-good philosophy in customer support that manages to be both enormously unhelpful and ineffective at once:\u00a0\u201cWhen you want to be honest and helpful, there are situations when&hellip;<\/p>\n","protected":false},"author":10,"featured_media":4350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[53,57],"pp_uni_tag":[],"class_list":["post-4345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success","tag-customer-feedback","tag-customer-success"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Politely Tell a Customer \u201cNo\u201d | ProdPad<\/title>\n<meta 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