{"id":2270,"date":"2014-03-21T20:11:39","date_gmt":"2014-03-21T20:11:39","guid":{"rendered":"http:\/\/www.prodpad.com\/?p=2270"},"modified":"2022-12-06T17:23:41","modified_gmt":"2022-12-06T17:23:41","slug":"great-ideas-really-come-idea-management-explained","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/great-ideas-really-come-idea-management-explained\/","title":{"rendered":"Where Do Great Ideas Really Come From? Idea Management Explained"},"content":{"rendered":"\n

Even the most creative CEOs and Product Managers can’t reach viable new product ideas in one eureka moment. Brainstorming sessions, snapping up good customer suggestions, and waves of inspiration in the shower are only the first step. Idea Management<\/a> is about not only having a great idea, but taking the truly innovative ideas through to fruition. It\u2019s about bringing organisation and measurement to the creative process to make sure you\u2019re always and only delivering real value to your users and your business.<\/p>\n\n\n

\n
\"Hatching<\/figure>\n<\/div>\n\n\n

Effective Idea Management<\/h2>\n\n\n\n

Here are three key steps to effective idea management:<\/p>\n\n\n\n

    \n
  1. Capturing a promising idea<\/strong>It’s very difficult to work with disparate post-it notes, sketches, emails or half-forgotten conversations. It\u2019s not enough for you or your team to have great ideas if they aren’t captured effectively. The first challenge of Idea Management is to create a structured repository of your many ideas; the second is to make it as easy as possible for everyone in your team to submit<\/a> theirs. We log our ideas to ProdPad easily while we’re on the go, and keep them all organised with a structured system<\/a> of tags and filters.<\/li>\n\n\n\n
  2. Exploring the value of an idea<\/strong>
    Once you’ve identified what seems to be a great idea, you need to validate that hypothesis. Before you get to what you\u2019ll build, it\u2019s important to ensure that you\u2019re tackling a real problem. User stories, built on relevant user personas for your customer base, should be able to explain what your users want to be able to do in order to solve a specific problem they have. This value to the user must then be set against the business case for solving it for them; what will you get from the change? If you can happily answer these questions, you can move on to the details of what and how.<\/li>\n\n\n\n
  3. Implementing an idea in practice<\/strong>Every good idea is in competition with another. To decide which ones are great enough to build, it\u2019s important to understand the resources required to bring value to customers. Weighing up effort involved is not just about technical requirements or development hours, but the resources demanded from your entire team. Impact set against effort is the basic equation for deciding if and when an idea is viable to make it to development. We use ProdPad’s priority visualization tools<\/a> to make those decisions a little easier.<\/li>\n<\/ol>\n\n\n\n

    Really great ideas may start in an unimaginable number of different ways. But managing them through to workable product specs needs sound repeatable processes that you can be sure will take your business to success.

    If you’d like to learn more about product management best practices, explore the ProdPad     product management course<\/a> here.

    Or,     sign up for a completely free trial<\/a> of our product management software.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Even the most creative CEOs and Product Managers can’t reach viable new product ideas in one eureka moment. Brainstorming sessions, snapping up good customer suggestions, and waves of inspiration in…<\/p>\n","protected":false},"author":4,"featured_media":2389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[93,166,171,260],"pp_uni_tag":[],"class_list":["post-2270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-roadmaps","tag-idea-management","tag-product-management-best-practices","tag-product-management-process","tag-visualize-priorities"],"acf":[],"yoast_head":"\nWhere Do Great Ideas Come From? Idea Management Explained<\/title>\n<meta name=\"description\" content=\"Idea Management is about not only having a great idea, but implementing truly innovative ideas. 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